Feeds

Macs are more secure: official

World's most annoying adverts cleared

Beginner's guide to SSL certificates

Apple's recent campaign claiming its machines were more secure and less likely to crash or pick up a virus than Windows PCs has been cleared by the UK's Advertising Standards Authority (ASA).

No word on whether the smugness of comedians Mitchell and Webb is likely to break acceptable bounds though.

A national press campaign included a picture of Webb holding a sign reading in part: "I run Mac OS X so you don't have to worry about the viruses and spyware that PCs do".

The ASA received 14 complaints, nine of which considered the virus claims misleading and irresponsible because viruses attack operating systems rather than machines and some PCs could run on operating systems, like Linux, which were just as safe as Mac OSX. Apple said the advert was meant to refer to PCs running Microsoft Windows and provided evidence that 97 per cent of home PCs - targeted by the ad - run Microsoft Windows. Apple identified 114,000 viruses that target PCs and that it did not claim Macs were entirely immune to viruses.

A second advert shown in cinemas and online showed Mitchell sneezing and warning his Mac mate Webb that he had a virus. The third advert subject to complaint was a cinema advert which showed the PC character played by Mitchell repeatedly freezing to illustrate a crashed PC.

The ASA ruled in Apple's favour in each of the three complaints.

Apple, you'll be relieved to hear, will not be running the adverts again.

The ASA ruling is available here. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
SMASH the Bash bug! Apple and Red Hat scramble for patch batches
'Applying multiple security updates is extremely difficult'
Apple's new iPhone 6 vulnerable to last year's TouchID fingerprint hack
But unsophisticated thieves need not attempt this trick
Hackers thrash Bash Shellshock bug: World races to cover hole
Update your gear now to avoid early attacks hitting the web
Oracle SHELLSHOCKER - data titan lists unpatchables
Database kingpin lists 32 products that can't be patched (yet) as GNU fixes second vuln
Who.is does the Harlem Shake
Blame it on LOLing XSS terroristas
Researchers tell black hats: 'YOU'RE SOOO PREDICTABLE'
Want to register that domain? We're way ahead of you.
Stunned by Shellshock Bash bug? Patch all you can – or be punished
UK data watchdog rolls up its sleeves, polishes truncheon
Ello? ello? ello?: Facebook challenger in DDoS KNOCKOUT
Gets back up again after half an hour though
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.