Feeds

Macs are more secure: official

World's most annoying adverts cleared

High performance access to file storage

Apple's recent campaign claiming its machines were more secure and less likely to crash or pick up a virus than Windows PCs has been cleared by the UK's Advertising Standards Authority (ASA).

No word on whether the smugness of comedians Mitchell and Webb is likely to break acceptable bounds though.

A national press campaign included a picture of Webb holding a sign reading in part: "I run Mac OS X so you don't have to worry about the viruses and spyware that PCs do".

The ASA received 14 complaints, nine of which considered the virus claims misleading and irresponsible because viruses attack operating systems rather than machines and some PCs could run on operating systems, like Linux, which were just as safe as Mac OSX. Apple said the advert was meant to refer to PCs running Microsoft Windows and provided evidence that 97 per cent of home PCs - targeted by the ad - run Microsoft Windows. Apple identified 114,000 viruses that target PCs and that it did not claim Macs were entirely immune to viruses.

A second advert shown in cinemas and online showed Mitchell sneezing and warning his Mac mate Webb that he had a virus. The third advert subject to complaint was a cinema advert which showed the PC character played by Mitchell repeatedly freezing to illustrate a crashed PC.

The ASA ruled in Apple's favour in each of the three complaints.

Apple, you'll be relieved to hear, will not be running the adverts again.

The ASA ruling is available here. ®

High performance access to file storage

More from The Register

next story
Obama allows NSA to exploit 0-days: report
If the spooks say they need it, they get it
Parent gabfest Mumsnet hit by SSL bug: My heart bleeds, grins hacker
Natter-board tells middle-class Britain to purée its passwords
Web data BLEEDOUT: Users to feel the pain as Heartbleed bug revealed
Vendors and ISPs have work to do updating firmware - if it's possible to fix this
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Call of Duty 'fragged using OpenSSL's Heartbleed exploit'
So it begins ... or maybe not, says one analyst
Experian subsidiary faces MEGA-PROBE for 'selling consumer data to fraudster'
US attorneys general roll up sleeves, snap on gloves
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.