Feeds

Macs are more secure: official

World's most annoying adverts cleared

Next gen security for virtualised datacentres

Apple's recent campaign claiming its machines were more secure and less likely to crash or pick up a virus than Windows PCs has been cleared by the UK's Advertising Standards Authority (ASA).

No word on whether the smugness of comedians Mitchell and Webb is likely to break acceptable bounds though.

A national press campaign included a picture of Webb holding a sign reading in part: "I run Mac OS X so you don't have to worry about the viruses and spyware that PCs do".

The ASA received 14 complaints, nine of which considered the virus claims misleading and irresponsible because viruses attack operating systems rather than machines and some PCs could run on operating systems, like Linux, which were just as safe as Mac OSX. Apple said the advert was meant to refer to PCs running Microsoft Windows and provided evidence that 97 per cent of home PCs - targeted by the ad - run Microsoft Windows. Apple identified 114,000 viruses that target PCs and that it did not claim Macs were entirely immune to viruses.

A second advert shown in cinemas and online showed Mitchell sneezing and warning his Mac mate Webb that he had a virus. The third advert subject to complaint was a cinema advert which showed the PC character played by Mitchell repeatedly freezing to illustrate a crashed PC.

The ASA ruled in Apple's favour in each of the three complaints.

Apple, you'll be relieved to hear, will not be running the adverts again.

The ASA ruling is available here. ®

The essential guide to IT transformation

More from The Register

next story
Goog says patch⁵⁰ your Chrome
64-bit browser loads cat vids FIFTEEN PERCENT faster!
Chinese hackers spied on investigators of Flight MH370 - report
Classified data on flight's disappearance pinched
NIST to sysadmins: clean up your SSH mess
Too many keys, too badly managed
Attack flogged through shiny-clicky social media buttons
66,000 users popped by malicious Flash fudging add-on
New twist as rogue antivirus enters death throes
That's not the website you're looking for
ISIS terror fanatics invade Diaspora after Twitter blockade
Nothing we can do to stop them, says decentralized network
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.