Feeds

Macs are more secure: official

World's most annoying adverts cleared

The Essential Guide to IT Transformation

Apple's recent campaign claiming its machines were more secure and less likely to crash or pick up a virus than Windows PCs has been cleared by the UK's Advertising Standards Authority (ASA).

No word on whether the smugness of comedians Mitchell and Webb is likely to break acceptable bounds though.

A national press campaign included a picture of Webb holding a sign reading in part: "I run Mac OS X so you don't have to worry about the viruses and spyware that PCs do".

The ASA received 14 complaints, nine of which considered the virus claims misleading and irresponsible because viruses attack operating systems rather than machines and some PCs could run on operating systems, like Linux, which were just as safe as Mac OSX. Apple said the advert was meant to refer to PCs running Microsoft Windows and provided evidence that 97 per cent of home PCs - targeted by the ad - run Microsoft Windows. Apple identified 114,000 viruses that target PCs and that it did not claim Macs were entirely immune to viruses.

A second advert shown in cinemas and online showed Mitchell sneezing and warning his Mac mate Webb that he had a virus. The third advert subject to complaint was a cinema advert which showed the PC character played by Mitchell repeatedly freezing to illustrate a crashed PC.

The ASA ruled in Apple's favour in each of the three complaints.

Apple, you'll be relieved to hear, will not be running the adverts again.

The ASA ruling is available here. ®

Build a business case: developing custom apps

More from The Register

next story
14 antivirus apps found to have security problems
Vendors just don't care, says researcher, after finding basic boo-boos in security software
'Things' on the Internet-of-things have 25 vulnerabilities apiece
Leaking sprinklers, overheated thermostats and picked locks all online
Only '3% of web servers in top corps' fully fixed after Heartbleed snafu
Just slapping a patched OpenSSL on a machine ain't going to cut it, we're told
How long is too long to wait for a security fix?
Synology finally patches OpenSSL bugs in Trevor's NAS
Israel's Iron Dome missile tech stolen by Chinese hackers
Corporate raiders Comment Crew fingered for attacks
Roll out the welcome mat to hackers and crackers
Security chap pens guide to bug bounty programs that won't fail like Yahoo!'s
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
Researcher sat on critical IE bugs for THREE YEARS
VUPEN waited for Pwn2Own cash while IE's sandbox leaked
Four fake Google haxbots hit YOUR WEBSITE every day
Goog the perfect ruse to slip into SEO orfice
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.