Feeds

It's business not technology

Anyone got a taxonomy map?

  • alert
  • submit to reddit

High performance access to file storage

Editor's blog A recent chat with Peter Dragunas, HP's director of network domain solutions, has highlighted the way business models are now assuming greater importance than technology in the development of service-based environments.

His own area of responsibility, HP's telecommunications service provider customers, are proving to be a good hunting ground for inspiration and guidance on how to develop solutions to the business problems faced by many other sectors where a service-based infrastructure is being implemented or contemplated.

"The telco business is the leading industry when it comes to hitting service-based business problems and finding solutions to them," he said. "As service providers, they have a good understanding of the issues and have been able to drive the development of standards. They also hit these issues at a level most other enterprises never see."

This has also meant telco players have been among the earliest to exploit communications to provide new services to customers. Dragunas pointed to the Walmart announcement last year of a service where users can go to a store and purchase a DVD containing a specifically downloaded film or video. Even in the USA, the land of the web-savvy, allowing customers to get their hands on a physical DVD rather than a direct PC download is probably a good judgement of the state of the market.

He also pointed to the way Japanese mobile phone service providers have started to allow "credit card" services using the phone itself as the "card". Customer purchases are "simply" added to the monthly phone bill – in fact, a seriously non-trivial business process involving communications with the retail outlet and banking services. This also combines the capabilities of communications with the powerful micro-billing engines telcos have developed over the years.

Even here, however, he sees the traditional service delivery companies as too oriented towards the technology rather than the business model, where they have difficulty pulling the technology together in the same way as the new leading brands in service delivery, which he suggests are the likes of Google and Yahoo!. "These are becoming the leading service aggregators," he said.

For a company like HP, one of the key lessons learned servicing the needs of the telco space is the way business models from that industry can be applied across the majority of other sectors as they move to service-based infrastructures and business models.

"The issue is not the technology, it is about the management of change, and the key issue is taking the chance to build common business processes and getting all the elements of an organisation to talk together," Dragunas said.

Human communication remains, therefore, one of the fundamental problems the vendors of SOA infrastructures face. Such factors as different business sectors having different terminology for the same basic processes is one of the key problems, as vendors can waste a great deal of time trying to "learn" a potential customer's business only to find that it is in practice broadly similar to another sector they already service.

On the other side of the coin, different vendors use different technical terminology to describe solutions to potential customers that are, in many cases, remarkably similar in practice. As Dragunas observed, what is needed now is a major taxonomy mapping exercise between different industry sectors. ®

High performance access to file storage

More from The Register

next story
Android engineer: We DIDN'T copy Apple OR follow Samsung's orders
Veep testifies for Samsung during Apple patent trial
Microsoft: Windows version you probably haven't upgraded to yet is ALREADY OBSOLETE
Pre-Update versions of Windows 8.1 will no longer support patches
OpenSSL Heartbleed: Bloody nose for open-source bleeding hearts
Bloke behind the cockup says not enough people are helping crucial crypto project
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Windows XP still has 27 per cent market share on its deathbed
Windows 7 making some gains on XP Death Day
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
US taxman blows Win XP deadline, must now spend millions on custom support
Gov't IT likened to 'a Model T with a lot of things on top of it'
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.