Feeds

LoveHoney in toothbrush vibrator trademark rumpus

Oral-B sex shocker

The essential guide to IT transformation

NSFW Online sex toy outfit LoveHoney has got itself into hot water over the promotion of its Brush Bunny Electric Toothbrush Rabbit Vibrator after deciding the best way to punt the product was to picture it beside the pleasure delivery platform of choice - an Oral-B electric toothbrush.

According to LoveHoney's sober report into the matter, it quickly received a missive from D Young & Co - "who proudly declare themselves to be representatives of 'The Proctor & Gamble Company family including Gilette Canada Company and Braun GmbH in relationship to trademark matters'" - and who declared:

It has come to our attention that the trademarks BRAUN and ORAL-B have been adopted and misused on the above mentioned website. Specifically, the use of the client's trademark can be seen at the following:

http://www.lovehoney.co.uk/product.cfm?p=10535
http://www.lovehoney.co.uk/product.cfm?p=9483

Yes indeed, LoveHoney also made the mistake of saying its Tingle Tip Electric Toothbrush Clitoral Stimulator "fits directly on to your Oral-B electric toothbrush".

The letter duly warns:

Our client's trademarks should not be used to promote and sell third party products nor indeed should they be promoted by third parties for any purpose other than that for which they were intended. Improper use of the trademarks BRAUN and ORAL-B in this manner is misleading to the public and could potentially result in injury.

LoveHoney's censored picture of the Brush Bunny Electric Toothbrush Rabbit VibratorLoveHoney duly decided to pull the offending pic and Oral-B sex claims, and has posted a suitably censored snap, as seen here.

The sexmonger isn't taking the Tingle Tip Oral-B Clitoral Stimulator attack lying down, though. It says: "Our legal advice is that is OK for us to say that. We're not suggesting that Oral-B endorses the Tingle Tip (we wish!), but it's a statement of fact that the Tingle Tip does indeed fit directly on to your Oral-B toothbrush, or any other electric toothbrush for that matter."

Regarding the potential for toothbrush mounted clit-ticklers to cause injury, LoveHoney concludes: "That must be a first - improper use of P&G's trademarks could 'potentially result in injury'. Best be careful next time you're pulling off a few sheets of Charmin Ultra." ®

Bootnote

We'd like to point out that The Register in no way supports the use of toothbrush-mounted sex aids and warns that improper deployment of such devices may result in personal injury if not supervised by a trained professional. We also advise LoveHoney that The Register and its vulture logo are protected by trademark, so you can forget that El Reg-branded latex gimp suit. Our lawyers are watching.

Secure remote control for conventional and virtual desktops

More from The Register

next story
'Stop dissing Google or quit': OK, I quit, says Code Club co-founder
And now a message from our sponsors: 'STFU or else'
Ex US cybersecurity czar guilty in child sex abuse website case
Health and Human Services IT security chief headed online to share vile images
Uber, Lyft and cutting corners: The true face of the Sharing Economy
Casual labour and tired ideas = not really web-tastic
Don't even THINK about copyright violation, says Indian state
Pre-emptive arrest for pirates in Karnataka
The police are WRONG: Watching YouTube videos is NOT illegal
And our man Corfield is pretty bloody cross about it
Oz biz regulator discovers shared servers in EPIC FACEPALM
'Not aware' that one IP can hold more than one Website
Apple tried to get a ban on Galaxy, judge said: NO, NO, NO
Judge Koh refuses Samsung ban for the third time
Pedals and wheel in that Google robo-car or it's off the road – Cali DMV
And insists on $5 million insurance per motor against accidents
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.