Feeds

LoveHoney in toothbrush vibrator trademark rumpus

Oral-B sex shocker

Intelligent flash storage arrays

NSFW Online sex toy outfit LoveHoney has got itself into hot water over the promotion of its Brush Bunny Electric Toothbrush Rabbit Vibrator after deciding the best way to punt the product was to picture it beside the pleasure delivery platform of choice - an Oral-B electric toothbrush.

According to LoveHoney's sober report into the matter, it quickly received a missive from D Young & Co - "who proudly declare themselves to be representatives of 'The Proctor & Gamble Company family including Gilette Canada Company and Braun GmbH in relationship to trademark matters'" - and who declared:

It has come to our attention that the trademarks BRAUN and ORAL-B have been adopted and misused on the above mentioned website. Specifically, the use of the client's trademark can be seen at the following:

http://www.lovehoney.co.uk/product.cfm?p=10535
http://www.lovehoney.co.uk/product.cfm?p=9483

Yes indeed, LoveHoney also made the mistake of saying its Tingle Tip Electric Toothbrush Clitoral Stimulator "fits directly on to your Oral-B electric toothbrush".

The letter duly warns:

Our client's trademarks should not be used to promote and sell third party products nor indeed should they be promoted by third parties for any purpose other than that for which they were intended. Improper use of the trademarks BRAUN and ORAL-B in this manner is misleading to the public and could potentially result in injury.

LoveHoney's censored picture of the Brush Bunny Electric Toothbrush Rabbit VibratorLoveHoney duly decided to pull the offending pic and Oral-B sex claims, and has posted a suitably censored snap, as seen here.

The sexmonger isn't taking the Tingle Tip Oral-B Clitoral Stimulator attack lying down, though. It says: "Our legal advice is that is OK for us to say that. We're not suggesting that Oral-B endorses the Tingle Tip (we wish!), but it's a statement of fact that the Tingle Tip does indeed fit directly on to your Oral-B toothbrush, or any other electric toothbrush for that matter."

Regarding the potential for toothbrush mounted clit-ticklers to cause injury, LoveHoney concludes: "That must be a first - improper use of P&G's trademarks could 'potentially result in injury'. Best be careful next time you're pulling off a few sheets of Charmin Ultra." ®

Bootnote

We'd like to point out that The Register in no way supports the use of toothbrush-mounted sex aids and warns that improper deployment of such devices may result in personal injury if not supervised by a trained professional. We also advise LoveHoney that The Register and its vulture logo are protected by trademark, so you can forget that El Reg-branded latex gimp suit. Our lawyers are watching.

Beginner's guide to SSL certificates

More from The Register

next story
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
Bladerunner sequel might actually be good. Harrison Ford is in it
Go ahead, you're all clear, kid... Sorry, wrong film
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
Forget Hillary, HP's ex CARLY FIORINA 'wants to be next US Prez'
Former CEO has political ambitions again, according to Washington DC sources
Euro Parliament VOTES to BREAK UP GOOGLE. Er, OK then
It CANNA do it, captain.They DON'T have the POWER!
prev story

Whitepapers

Free virtual appliance for wire data analytics
The ExtraHop Discovery Edition is a free virtual appliance will help you to discover the performance of your applications across the network, web, VDI, database, and storage tiers.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.