Google opens up AdWords for scrutiny
PrintAdvertisers get peek under the hood
Posted in Applications, 12th June 2007 11:14 GMT
Free whitepaper – Optimizing the data center for cost and efficiency
Google is offering advertisers more information on where their adverts are appearing and how they are performing.
The Placement Performance report shows where the adverts have appeared, what the different click-through rates are, and how much they are costing.
The service goes live in the US today and will roll out worldwide later this year.
The service means advertisers will be able to remove their ads from poorly performing sites. For web surfers it should mean better-targeted ads on the pages they visit.
More from SearchEngineWatch here. ®
Free whitepaper – Guidelines for specification of data center power density
Analyst Keynote: The Register Agile Data Center Summit
Managing desktop software for fun and profit
Analyst Keynote: The Register Agile Data Center Summit
Enabling the Agile Data Center
Windows 95 to Windows 7: How Microsoft lost its vision
Ubuntu's Karmic Koala bares fangs at Windows 7
Change your views: OS X tags exploited
Sun preps cell-phone Java plan for netbooks