Feeds

Dutch students brew up powdered alcohol hit

Booz2Go - alcopop in a sachet

High performance access to file storage

Dutch students have developed what might be the ultimate Reg hack survival aid - a powdered alcohol beverage going out at €1-€1.50 for a 20-gram packet, Reuters reports.

Just add water to Booz2Go and you get a "bubbly, lime-colored and flavored drink with just three percent alcohol content", ideal for those journalistic Bravo Two Zero situations where you find yourself pinned down by a corporate PowerPoint presentation with nothing more than a plastic cup and a water cooler between you and a sobriety-heightened two-hour torture session.

Mind you, no self-respecting journo would drink anything tasting of lime unless he or she was truly under the cosh. In reality, Booz2Go is aimed at the tearaway alcopop market, as developer Harm van Elderen explained: "We are aiming for the youth market. They are really more into it because you can compare it with Bacardi-mixed drinks."

Van Elderen and four classmates at Helicon Vocational Institute brewed up Booz2Go as part of a final year project. Fellow student Martyn van Nierop showed his WKD side by announcing one major attraction of the concoction for the yoof demographic: "Because the alcohol is not in liquid form, we can sell it to people below 16."

The team says a number of companies are interested in marketing the product on the grounds that powdered alcohol might be exempt from booze taxation. ®

High performance access to file storage

More from The Register

next story
Elon Musk's LEAKY THRUSTER gas stalls Space Station supply run
Helium seeps from Falcon 9 first stage, delays new legs for NASA robonaut
Solar-powered aircraft unveiled for round-the-world flight
It's going to be a slow and sleepy flight for the pilots
Russian deputy PM: 'We are coming to the Moon FOREVER'
Plans to annex Earth's satellite with permanent base by 2030
LOHAN's Punch and Judy show relaunches Thursday
Weather looking good for second pop at test flights
Saturn spotted spawning new FEMTO-MOON
Icy 'Peggy' looks to be leaving the outer rings
Discovery time for 200m WONDER MATERIALS shaved from 4 MILLENNIA... to 4 years
Alloy, Alloy: Boffins in speed-classification breakthrough
Curiosity finds not-very-Australian-shaped rock on Mars
File under 'messianic pastries' and move on, people
Top Secret US payload launched into space successfully
Clandestine NRO spacecraft sets off on its unknown mission
Get your MOON GEAR: Auction to feature Space Race memorabilia
Keepsakes from early NASA, Soviet programs up for bids
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.