Feeds

Salesforce bolts on Google ad management utility

So what was all the fuss about?

Security for virtualized datacentres

Salesforce.com and Google have announced an online ads and CRM alliance that'll have some in Silicon Valley feeling deflated this morning.

The result of the tie-in is Salesforce Group Edition featuring Google AdWords. This will combine the creation and management of campaigns using Google AdWords with Salesforce.com's dashboard and customer relationship management (CRM) platform.

The companies have come in beneath expectations, two weeks after reports of a Microsoft-threatening tie-up. This was supposed to combine Google services such as email and Instant Messenger with Salesforce.com's customer relationship management - and surely this would have been logical early checkmate to Microsoft's fledgling Office Live and promised CRM Live.

Today's offering appears to extend the pre-existing Salesforce.com for Google AdWords - that was founded on software from Kieden, the much-admired former Salesforce.com partner, bought by Salesforce.com last August - in integration and pricing.

On integration, Salesforce Group Edition featuring Google AdWords facilitates lead capture by sucking potential customers' data into Salesforce.com from things such as forms on companies' websites. Lead information can then be shared with others inside the company. The companies hope to pull customers to sites by combining ads with search results.

Price appears to have been simplified compared to the previous Kieden offering: $1,200 per year with a 30-day introductory offer of $600 per year plus a $50 AdWord credit. That compares to a set of tiered charges based on monthly ad spend.

Salesforce.com's chief executive Marc Benioff is expected to put some color on the news later today at an event in San Francisco. He will likely pitch this as democratizing business software and advertising for millions of companies while talking tough on CRM encumbents like Microsoft.

But there is no doubt that this is not the deal pundits and optimists expected. And, while the news was anticlimactic, the hype certainly wasn't, with the companies remarking how both had "revolutionized how customers and businesses utilize the internet.”®

Choosing a cloud hosting partner with confidence

More from The Register

next story
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
'Windows 9' LEAK: Microsoft's playing catchup with Linux
Multiple desktops and live tiles in restored Start button star in new vids
iOS 8 release: WebGL now runs everywhere. Hurrah for 3D graphics!
HTML 5's pretty neat ... when your browser supports it
Mathematica hits the Web
Wolfram embraces the cloud, promies private cloud cut of its number-cruncher
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
Mozilla shutters Labs, tells nobody it's been dead for five months
Staffer's blog reveals all as projects languish on GitHub
SUSE Linux owner Attachmate gobbled by Micro Focus for $2.3bn
Merger will lead to mainframe and COBOL powerhouse
iOS 8 Healthkit gets a bug SO Apple KILLS it. That's real healthcare!
Not fit for purpose on day of launch, says Cupertino
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.