Feeds

Salesforce bolts on Google ad management utility

So what was all the fuss about?

High performance access to file storage

Salesforce.com and Google have announced an online ads and CRM alliance that'll have some in Silicon Valley feeling deflated this morning.

The result of the tie-in is Salesforce Group Edition featuring Google AdWords. This will combine the creation and management of campaigns using Google AdWords with Salesforce.com's dashboard and customer relationship management (CRM) platform.

The companies have come in beneath expectations, two weeks after reports of a Microsoft-threatening tie-up. This was supposed to combine Google services such as email and Instant Messenger with Salesforce.com's customer relationship management - and surely this would have been logical early checkmate to Microsoft's fledgling Office Live and promised CRM Live.

Today's offering appears to extend the pre-existing Salesforce.com for Google AdWords - that was founded on software from Kieden, the much-admired former Salesforce.com partner, bought by Salesforce.com last August - in integration and pricing.

On integration, Salesforce Group Edition featuring Google AdWords facilitates lead capture by sucking potential customers' data into Salesforce.com from things such as forms on companies' websites. Lead information can then be shared with others inside the company. The companies hope to pull customers to sites by combining ads with search results.

Price appears to have been simplified compared to the previous Kieden offering: $1,200 per year with a 30-day introductory offer of $600 per year plus a $50 AdWord credit. That compares to a set of tiered charges based on monthly ad spend.

Salesforce.com's chief executive Marc Benioff is expected to put some color on the news later today at an event in San Francisco. He will likely pitch this as democratizing business software and advertising for millions of companies while talking tough on CRM encumbents like Microsoft.

But there is no doubt that this is not the deal pundits and optimists expected. And, while the news was anticlimactic, the hype certainly wasn't, with the companies remarking how both had "revolutionized how customers and businesses utilize the internet.”®

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.