Feeds

El Reg 'buys' acre of Brazilian rainforest

Helping Cool Earth 'keep carbon where it belongs'

Beginner's guide to SSL certificates

A new online initiative has come up with a cunningly simple plan to save the world's rainforests - offer them by the acre to concerned netizens whose "purchase" allows swathes of threatened land to be preserved for future generations.

UK charity Cool Earth rolled out some high-profile backers for its launch this week. Sir David Attenborough tells today's Sun: "The idea behind Cool Earth is that if we each help pay to conserve an acre, or part of an acre, then we can make a real difference – perhaps the biggest difference we will make in our whole lives. Of course, it is not easy for any of us as individuals to buy areas of rainforest.

"But Cool Earth, with its local partners in Brazil and elsewhere, have a system set up, right now, working together with experienced conservation group Fauna & Flora International, of which I am proud to be vice president, with Her Majesty the Queen as its patron."

Admitting to a rather less noble motivation for lending their support, comedienne Ruby Wax and TV director Ed Bye explain on Cool Earth's website: "We have always wanted to become friends with Sting and Trudie Styler and we reckon this might improve our chances. That's why we joined Cool Earth."

It's simple enough. You "buy" half an acre or an acre - the latter going out at between £70 and £100 - and the 260 tonnes of carbon therein are permantly locked away.

Today's Sun has a field report from a hack and a snapper the paper dispatched to Brazil* to see Cool Earth's plan in action.

Suitably impressed, El Reg chipped in for an acre close to the Madeira river, and soon got a username and password which enabled us to log in and have a shufti at our new holding on Google Maps:

The Register's piece of rainforest as seen on Google Maps

Good stuff. There's more info on the Cool Earth website and its FAQ page. Details on how to do your bit can be found here. ®

Bootnote

*Yes, we know what you're thinking. The Sun explains: "THE SUN has made a donation to Cool Earth which will compensate for our return flights to Brazil many times over."

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Bond villains lament as Wicked Lasers withdraw death ray
Want to arm that shark? Better get in there quick
Antarctic ice THICKER than first feared – penguin-bot boffins
Robo-sub scans freezing waters, rocks warming models
Your PHONE is slowly KILLING YOU
Doctors find new Digitillnesses - 'text neck' and 'telepressure'
SEX BEAST SEALS may be egging each other on to ATTACK PENGUINS
Boffin: 'I think the behaviour is increasing in frequency'
Reuse the Force, Luke: SpaceX's Elon Musk reveals X-WING designs
And a floating carrier for recyclable rockets
The next big thing in medical science: POO TRANSPLANTS
Your brother's gonna die, kid, unless we can give him your, well ...
NASA launches new climate model at SC14
75 days of supercomputing later ...
Britain's HUMAN DNA-strewing Moon mission rakes in £200k
3 days, and Kickstarter moves lander 37% nearer takeoff
Renewable energy 'simply WON'T WORK': Top Google engineers
Windmills, solar, tidal - all a 'false hope', say Stanford PhDs
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.