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Google is Europe's most visited site

While America prefers Yahoo!

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A survey of internet usage across Europe reveals that Google is the region's most popular website in every country except Sweden and Norway.

The average European spent 24.1 hours online during the month of April. Most visited sites were Google, Microsoft, then Yahoo!. Russia's most visited sites were YANDEX.ru, MAIL.ru, and Rambler Media. Surfers in the US prefer Yahoo!, Time Warner Network, and Google.

Although Yahoo! only made the top three in three countries out of 16, it is still the third most popular site across Europe.

In the UK the top three were Google, Microsoft, and eBay. The average UK user is online for 34.4 hours a month, the longest in Europe, followed by Swedish surfers who clock up 31.7 hours a month. UK users look at 3,440 pages a month, beaten only by Finland on 3,749 and Sweden with 4,019 pages.

eBay made it into third place in Austria, Germany, and the UK.

Although 66 per cent of US citizens have internet access at home or at work, compared with 40 per cent of Europeans, there were actually more Europeans online during any day in April.

The figures, from comScore, tracked internet use by the over-15s in 16 countries.

More figures from comScore here. ®

Combat fraud and increase customer satisfaction

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