Feeds

Google feasts on FeedBurner

Blogtastic

The next step in data security

Hot on the heels of its purchase of photo-sharing website Panoramio, Google has bought FeedBurner for an undisclosed amount.

FeedBurner allows bloggers, or anyone else with a website, to better manage RSS feeds. As well as offering ways to get blogs more widely read, FeedBurner provides statistical tools so you can see where your content is going. FeedBurner claims 431,171 publishers.

On its company blog, FeedBurner said combining its stats tools with Google's ad-serving and counting technology would give publishers better ways to promote content and make money off it. Feedburner hopes the Google deal will allow it to offer improved services more quickly to its users.

The Chicago-based company is privately owned and funded by a group of five venture capitalists. Nielsen/Net Ratings reckons FeedBurner traffic grew by 385 per cent last year.

The deal had been rumoured for some time, and the likely purchase price estimated at close to $100m.

FeedBurner's blog is here.

Google's blog is here. ®

Security for virtualized datacentres

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Why Oracle CEO Larry Ellison had to go ... Except he hasn't
Silicon Valley's veteran seadog in piratical Putin impression
Big Content Australia just blew a big hole in its credibility
AHEDA's research on average content prices did not expose methodology, so appears less than rigourous
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.