Feeds

Google feasts on FeedBurner

Blogtastic

Build a business case: developing custom apps

Hot on the heels of its purchase of photo-sharing website Panoramio, Google has bought FeedBurner for an undisclosed amount.

FeedBurner allows bloggers, or anyone else with a website, to better manage RSS feeds. As well as offering ways to get blogs more widely read, FeedBurner provides statistical tools so you can see where your content is going. FeedBurner claims 431,171 publishers.

On its company blog, FeedBurner said combining its stats tools with Google's ad-serving and counting technology would give publishers better ways to promote content and make money off it. Feedburner hopes the Google deal will allow it to offer improved services more quickly to its users.

The Chicago-based company is privately owned and funded by a group of five venture capitalists. Nielsen/Net Ratings reckons FeedBurner traffic grew by 385 per cent last year.

The deal had been rumoured for some time, and the likely purchase price estimated at close to $100m.

FeedBurner's blog is here.

Google's blog is here. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

5 things you didn’t know about cloud backup
IT departments are embracing cloud backup, but there’s a lot you need to know before choosing a service provider. Learn all the critical things you need to know.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.