Feeds

Google feasts on FeedBurner

Blogtastic

Build a business case: developing custom apps

Hot on the heels of its purchase of photo-sharing website Panoramio, Google has bought FeedBurner for an undisclosed amount.

FeedBurner allows bloggers, or anyone else with a website, to better manage RSS feeds. As well as offering ways to get blogs more widely read, FeedBurner provides statistical tools so you can see where your content is going. FeedBurner claims 431,171 publishers.

On its company blog, FeedBurner said combining its stats tools with Google's ad-serving and counting technology would give publishers better ways to promote content and make money off it. Feedburner hopes the Google deal will allow it to offer improved services more quickly to its users.

The Chicago-based company is privately owned and funded by a group of five venture capitalists. Nielsen/Net Ratings reckons FeedBurner traffic grew by 385 per cent last year.

The deal had been rumoured for some time, and the likely purchase price estimated at close to $100m.

FeedBurner's blog is here.

Google's blog is here. ®

The essential guide to IT transformation

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?