Feeds

Google feasts on FeedBurner

Blogtastic

Remote control for virtualized desktops

Hot on the heels of its purchase of photo-sharing website Panoramio, Google has bought FeedBurner for an undisclosed amount.

FeedBurner allows bloggers, or anyone else with a website, to better manage RSS feeds. As well as offering ways to get blogs more widely read, FeedBurner provides statistical tools so you can see where your content is going. FeedBurner claims 431,171 publishers.

On its company blog, FeedBurner said combining its stats tools with Google's ad-serving and counting technology would give publishers better ways to promote content and make money off it. Feedburner hopes the Google deal will allow it to offer improved services more quickly to its users.

The Chicago-based company is privately owned and funded by a group of five venture capitalists. Nielsen/Net Ratings reckons FeedBurner traffic grew by 385 per cent last year.

The deal had been rumoured for some time, and the likely purchase price estimated at close to $100m.

FeedBurner's blog is here.

Google's blog is here. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
BIG FAT Lies: Porky Pies about obesity
What really shortens lives? Reading this sort of crap in the papers
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
You think the CLOUD's insecure? It's BETTER than UK.GOV's DATA CENTRES
We don't even know where some of them ARE – Maude
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
5 critical considerations for enterprise cloud backup
Key considerations when evaluating cloud backup solutions to ensure adequate protection security and availability of enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?