Feeds

Google acquires Panoramio

Adds photo-sharing to its panoply of services

The essential guide to IT transformation

Google continued its attempts to offer every service imaginable online by purchasing a Spanish photo-sharing website.

Panoramio's technology allows user to pin pictures to Google's online maps to show where they were taken. The site boasts more than one million photos and more than 300,000 registered users.

The two firms have been allies for several months as Google used the Spanish firm's technology to let photographers link photos to points on Google Earth maps where they were created.

The deal follows ENN reporting last month that Google and Microsoft were going head to head over street mapping software, with the two giants offering a broad range of new functions for their respective packages.

"I am pleased to tell you that we've agreed to purchase Panoramio," said John Hanke, director of Google Earth, in a posting on the internet giant's official blog.

"Those of you already using Google Earth have no doubt noticed Panoramio's striking images documenting settings from all over the world, like moonscapes in Croatia; dramatic sunsets in Australia, and innovative architecture in the United Arab Emirates," said Hanke.

"We've been working with Panoramio for some time. Its photos have been a default layer in Google Earth since the beginning of the year. This layer will remain in place as our teams work together toward further integrating this amazing content, generated by many, into our mapping technologies."

Following the acquisition Google will need to deal with Panoramio's user permission service. As part of its terms of service, Panoramio allows users to opt out and have their personal information deleted if the service is acquired by another company. A site has been set up to allow Panoramio users to pull their photos and user information from the site before the Google deal is finalised.

The financial terms of the deal were not disclosed.

Copyright © 2007, ENN

Next gen security for virtualised datacentres

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
Ex-IBM CEO John Akers dies at 79
An era disrupted by the advent of the PC
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?