Skip to content

Biting the hand that feeds IT

The Register ®

Software:


Related Whitepapers

Comments on ‘Yahoo! Europe! upgrades! ad! platform!’

No! really? Yes! really!

Published Friday 1st June 2007 10:50 GMT

« Back to article page

Panama will not help Yahoo, since it sucks! 

By Anonymous Coward
Posted Monday 4th June 2007 06:12 GMT

Panama is the core of Yahoo's business of search and content ads. Each year billions of dollars are generated by the ads there, i.e. this is a VERY PROFITABLE system.

So why make such a lousy application? It cannot import Google campaigns correctly although one of the changes in Panama is to make the ad size compatible with Google. (Example of things that fails is negative keywords).

Back step is not working, so the navigation makes you crazy.

It doesn't generate understandable error messages, so you have to email support all the time. One plus here that they answer emails within hours, compared to Googles days or weeks.

P.s. There are other applications out there that really suck, for example MSDN2 and Microsoft Partner Site.Why are they so sloooow? If MS customer would create applications as slow as Microsofts Partner site, they would go out of business.

whitepaper title

Enabling the Data Center Metamorphosis

This independent analyst paper gives real world advice on transforming your datacenter into a streamlined, dynamic, liquid engine capable of handling growth..
whitepaper title

Solution Brief: Reduce Energy Costs

Energy consumption has become a big issue. Dramatically increase server utilization and significantly reduce energy costs through Virtualization..

Top 20 storiesAll The Week’s HeadlinesArchiveSearch