Feeds

Yahoo! Europe! upgrades! ad! platform!

No! really? Yes! really!

Choosing a cloud hosting partner with confidence

Yahoo! Europe is starting a staged upgrade of its sponsored search advertising platform - the project previously known as Panama.

From today, advertisers will start to receive emails explaining features and offering the chance to upgrade. But the system is rolling out in waves over several months and advertisers will get two weeks' notice of changes.

The dashboard, which gives an overview of an ad's performance, gets more features and graphs of top-performing adverts. You will be able to test ads by running them along with other adverts and seeing which performs best. Geographic targeting will also be improved.

Content review has been sped up so campaigns can get up and running faster. The dashboard can also forecast clicks - telling you how much you are likely to need to spend to get a set number of clicks. It will even automatically find the cheapest way to reach a target - either set by cost, acquisition, or return on ad spending.

Advertisers are advised to review their categories before upgrading - categories become campaigns under the new system.

There's more from Yahoo! here.

In! other! news! Yahoo!'s chief technology officer Zod Nazem is quitting next week after 26 years in the industry. Nazem leaves on 8 June.

In the inevitable blog entry, Nazem said he was keen to get the Panama sponsored search platform out the door before he retired. Yahoo! co-founder Jerry Yang will take over his CTO duties until a replacement is found.

Nazem said: "I know I'm leaving a strong, dedicated, and focused organisation that is ready to define the next wave of the internet revolution. I'm confident that our tech leadership, together with the help of Jerry Yang...and David Filo, will continue to push the bar on innovation and create services that hundreds of millions of people will use around the world every day."

One of the harsher comments added to the blog was: "Yahoo! has been resting for too long on technology laurels of the last decade. While Yahoo! launched several applications this decade, none screams significant technology advances (that other technology companies envy/fear). Mr Nazem, your departure is good news for Yahoo!...and its users."

More blogness here. ®

Internet Security Threat Report 2014

More from The Register

next story
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
NSA SOURCE CODE LEAK: Information slurp tools to appear online
Now you can run your own intelligence agency
Whistling Google: PLEASE! Brussels can only hurt Europe, not us
And Commish is VERY pro-Google. Why should we worry?
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Microsoft adds video offering to Office 365. Oh NOES, you'll need Adobe Flash
Lovely presentations... but not on your Flash-hating mobe
prev story

Whitepapers

Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.