Feeds

EMI and YouTube shake hands and hips

'Authorised' videos are Ok Go

High performance access to file storage

EMI has signed an agreement with Google's video-sharing website YouTube to allow its users to view "authorised" videos and recordings from the music firm's roster of artists.

It's the last of the Big Four to do so, with Sony BMG, Universal, and Warner having already jumped on the bandwagon in an attempt to claw back control of multifarious online digital content.

The firm has been directing much of its attention in recent months towards its business relationship with Apple and was the first of the Big Four to sign a DRM-free music deal with the computer giant.

EMI said it is working closely on business models with YouTube with the ambitious aim of fulfilling customer demand, pushing up revenue, and keeping artists satisfied.

"Through this agreement EMI Music and its artists will be fairly compensated for their work," said the firm's CEO Eric Nicoli.

Financial terms of the deal were undisclosed.

User-generated content is a grey area being heavily explored by all the majors right now.

EMI said it plans to use YouTube's content management tools to identify, track, and monetise copyrighted content. The tools will also give the firm powers to remove material from the video-sharing website.

For Google, the deal demonstrates yet another tightening of the screws to legitimise the digital content it provides via YouTube.

It's hardly a surprising move given the level of copyright infringement lawsuits currently hitting the hugely popular website.

EMI band Ok Go caused a mild sensation on YouTube last year with its music video that featured running machines on which band members busted some interesting moves. ®

High performance access to file storage

More from The Register

next story
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Nokia offers 'voluntary retirement' to 6,000+ Indian employees
India's 'predictability and stability' cited as mobe-maker's tax payment deadline nears
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
France bans managers from contacting workers outside business hours
«Email? Mais non ... il est plus tard que six heures du soir!»
Adrian Mole author Sue Townsend dies at 68
RIP Blighty's best-selling author of the 1980s
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.