Feeds

EMI and YouTube shake hands and hips

'Authorised' videos are Ok Go

The essential guide to IT transformation

EMI has signed an agreement with Google's video-sharing website YouTube to allow its users to view "authorised" videos and recordings from the music firm's roster of artists.

It's the last of the Big Four to do so, with Sony BMG, Universal, and Warner having already jumped on the bandwagon in an attempt to claw back control of multifarious online digital content.

The firm has been directing much of its attention in recent months towards its business relationship with Apple and was the first of the Big Four to sign a DRM-free music deal with the computer giant.

EMI said it is working closely on business models with YouTube with the ambitious aim of fulfilling customer demand, pushing up revenue, and keeping artists satisfied.

"Through this agreement EMI Music and its artists will be fairly compensated for their work," said the firm's CEO Eric Nicoli.

Financial terms of the deal were undisclosed.

User-generated content is a grey area being heavily explored by all the majors right now.

EMI said it plans to use YouTube's content management tools to identify, track, and monetise copyrighted content. The tools will also give the firm powers to remove material from the video-sharing website.

For Google, the deal demonstrates yet another tightening of the screws to legitimise the digital content it provides via YouTube.

It's hardly a surprising move given the level of copyright infringement lawsuits currently hitting the hugely popular website.

EMI band Ok Go caused a mild sensation on YouTube last year with its music video that featured running machines on which band members busted some interesting moves. ®

5 things you didn’t know about cloud backup

More from The Register

next story
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
BYOD's dark side: Data protection
An endpoint data protection solution that adds value to the user and the organization so it can protect itself from data loss as well as leverage corporate data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?