Feeds

EMI and YouTube shake hands and hips

'Authorised' videos are Ok Go

Build a business case: developing custom apps

EMI has signed an agreement with Google's video-sharing website YouTube to allow its users to view "authorised" videos and recordings from the music firm's roster of artists.

It's the last of the Big Four to do so, with Sony BMG, Universal, and Warner having already jumped on the bandwagon in an attempt to claw back control of multifarious online digital content.

The firm has been directing much of its attention in recent months towards its business relationship with Apple and was the first of the Big Four to sign a DRM-free music deal with the computer giant.

EMI said it is working closely on business models with YouTube with the ambitious aim of fulfilling customer demand, pushing up revenue, and keeping artists satisfied.

"Through this agreement EMI Music and its artists will be fairly compensated for their work," said the firm's CEO Eric Nicoli.

Financial terms of the deal were undisclosed.

User-generated content is a grey area being heavily explored by all the majors right now.

EMI said it plans to use YouTube's content management tools to identify, track, and monetise copyrighted content. The tools will also give the firm powers to remove material from the video-sharing website.

For Google, the deal demonstrates yet another tightening of the screws to legitimise the digital content it provides via YouTube.

It's hardly a surprising move given the level of copyright infringement lawsuits currently hitting the hugely popular website.

EMI band Ok Go caused a mild sensation on YouTube last year with its music video that featured running machines on which band members busted some interesting moves. ®

Build a business case: developing custom apps

More from The Register

next story
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Premier League wants to PURGE ALL FOOTIE GIFs from social media
Not paying Murdoch? You're gonna get a right LEGALLING - thanks to automated software
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer quits Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.