Feeds

eBay makes another baffling buy

StumbleUpon snapped up

Protecting users from Firesheep and other Sidejacking attacks with SSL

Online auction house eBay has confirmed it has bought StumbleUpon, the website which offers user-created reviews and recommendations of other websites.

eBay is paying about $75m for the site which claims 2.3 million regular users. The push behind the deal seems to be that Web 2.0 doozy "community".

Michael Buhr, senior director at eBay, said in a release: "StumbleUpon is a great fit within our goal of pioneering new communities based on commerce and sustained by trust. StumbleUpon's downloadable toolbar provides an engaging and unique experience to its users, but it is the similarities in our approaches to the concept of community that make it such a compelling addition to eBay."

Buhr becomes general manager of StumbleUpon. The company's founders will remain in their current jobs. eBay does not expect the deal to have any impact on earnings.

The StumbleUpon blog reassures users that it is remaining independent and thanks them for their support.

One StumbleUpon user, perhaps showing the risks of corporations trying to tame user-generated content, commented: "I don't like eBay much but I guess it's better than Google, AOL, or even Yahoo! getting their grubby little paws on SU.nah, they all suck."

Other comments ranged from congratulations to the founders, to "there goes the neighbourhood". Several users questioned what the two companies had in common, with some pointing to the purchase of Skype as an example of eBay buying a company but not effectively integrating it into eBay.

Another commented: "I'm nonplussed. I'm not a huge fan of Ebay. I don't see how Ebay and SU have anything to do with each other. The CLOSEST I can come is saying 'both sites let the users do most of the content creation'...but one is strictly commerce while SU is....well...what the f#ck is SU anyway?"

eBay's press release is here.

StumbleUpon.com can be found here. ®

Website security in corporate America

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
Hey, Scots. Microsoft's Bing thinks you'll vote NO to independence
World's top Google-finding website calls it for the UK
Apple CEO Tim Cook: TV is TERRIBLE and stuck in the 1970s
The iKing thinks telly is far too fiddly and ugly – basically, iTunes
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
Huawei ditches new Windows Phone mobe plans, blames poor sales
Giganto mobe firm slams door shut on Microsoft. OH DEAR
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
OECD lashes out at tax avoiding globocorps' location-flipping antics
You hear that, Amazon, Google, Microsoft et al?
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.