Feeds

eBay makes another baffling buy

StumbleUpon snapped up

Internet Security Threat Report 2014

Online auction house eBay has confirmed it has bought StumbleUpon, the website which offers user-created reviews and recommendations of other websites.

eBay is paying about $75m for the site which claims 2.3 million regular users. The push behind the deal seems to be that Web 2.0 doozy "community".

Michael Buhr, senior director at eBay, said in a release: "StumbleUpon is a great fit within our goal of pioneering new communities based on commerce and sustained by trust. StumbleUpon's downloadable toolbar provides an engaging and unique experience to its users, but it is the similarities in our approaches to the concept of community that make it such a compelling addition to eBay."

Buhr becomes general manager of StumbleUpon. The company's founders will remain in their current jobs. eBay does not expect the deal to have any impact on earnings.

The StumbleUpon blog reassures users that it is remaining independent and thanks them for their support.

One StumbleUpon user, perhaps showing the risks of corporations trying to tame user-generated content, commented: "I don't like eBay much but I guess it's better than Google, AOL, or even Yahoo! getting their grubby little paws on SU.nah, they all suck."

Other comments ranged from congratulations to the founders, to "there goes the neighbourhood". Several users questioned what the two companies had in common, with some pointing to the purchase of Skype as an example of eBay buying a company but not effectively integrating it into eBay.

Another commented: "I'm nonplussed. I'm not a huge fan of Ebay. I don't see how Ebay and SU have anything to do with each other. The CLOSEST I can come is saying 'both sites let the users do most of the content creation'...but one is strictly commerce while SU is....well...what the f#ck is SU anyway?"

eBay's press release is here.

StumbleUpon.com can be found here. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Scrapping the Human Rights Act: What about privacy and freedom of expression?
Justice minister's attack to destroy ability to challenge state
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
EU to accuse Ireland of giving Apple an overly peachy tax deal – report
Probe expected to say single-digit rate was unlawful
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
Hey Brit taxpayers. You just spent £4m on Central London ‘innovation playground’
Catapult me a Mojito, I feel an Digital Innovation coming on
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
EU probes Google’s Android omerta again: Talk now, or else
Spill those Android secrets, or we’ll fine you
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.