Feeds

Zune to sell one million by June

Microsoft MP3 player exceeds expectations

Top three mobile application threats

Microsoft expects sales of the Zune MP3 player to hit the one million milestone by the end of June, almost eight months after the product made its debut. Apple on the other hand has sold 100 million iPods since its launch in October 2001.

Microsoft's iPod-killer took the form of the Zune MP3 player, which we looked at back in February, and in addition to its late arrival, the restrictions on shared music and less-than-perfect build quality meant this incarnation at least, wasn't going to suppress Apple's idolisation just yet.

Microsoft Zune MP3 player group shot

Jason Reindorp, Microsoft's marketing director for the Zune, told The Washington Post,"The one million unit milestone is just one conservative step of many we'll take over the next few years as we continue to introduce new features and devices and build our brand."

Many analysts believe Microsoft is ahead of schedule in its slow but steady attempts to take some of the MP3 player market dominance away from the iPod.

Tim Bajarin, president of technology research firm Creative Strategies, told The Washington Post, "I find it [Microsoft's sales numbers] very surprising. But in comparison to Apple's numbers, that's extremely tiny."

Combat fraud and increase customer satisfaction

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.