Feeds

Mobile games set for simultaneous launch

End of operator exclusivity

Remote control for virtualized desktops

Four of the largest mobile games publishers (EA, Glu, Gameloft and I-play) have agreed to launch games simultaneously on all the UK networks, removing one more avenue for network differentiation and, hopefully, reducing customer confusion.

Network operators have traditionally looked to exclusive content to differentiate themselves - anything to avoid competing directly on price. But it's become clear the mobile games market is still too small. The five per cent of customers who download games aren't prepared to switch networks to get the latest title.

With a simultaneous launch, publishers can go to the operators, say when a game will be coming out and how much they'll be spending to promote it, then leave it up to the operator to decide when, or if, to make it available. This should also make it easier for publishers to promote games - knowing that everyone will get access to the title at the same time.

If mobile gaming takes off, as repeatedly predicted by the industry, the proliferation of third-party suppliers, currently making up less than three per cent of the market, should become more important and may one day be interested in exclusive access to content themselves. But that's not going to happen any time soon. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
FCC: Gonna need y'all to cough up $1.5bn to put broadband in schools
Kids need more fiber, says Wheeler, and you'll pay for it
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.