VCPoker.com busts on saucy ad campaign
Print storyGambling is not sexy, especially for the socially inept
Posted in Financial News, 30th May 2007 11:35 GMT
Tune into our application security webcast, click here
The Advertising Standards Authority (ASA) has ordered the firm behind VCPoker.com to stop advertising online gambling as likely to get you laid.
A complaint was levied at betting house Victor Chandler, which ran a VCPoker.com campaign featuring a scantily clad young lady with the strapline: "You love sex. She loves sex. You love money. She loves money. You have money. She loves you." The complainant said the ads were irresponsible.
In its adjudication, the ASA agreed, despite Victor Chandler's assertion that the ads had merely sought to suggest that "everyone loves a winner". Instead, the ASA ruled, they implied that gambling would improve players' sex lives.
The watchdog also said the line "see how much you have in common," reinforced the notion that men "even if socially inept, could obtain sexual success".
Advertising rules ban association of gambling with sexual prowess. Victor Chandler has been told not to do it again. ®
The future of SaaS and IT infrastructure management
Airport insecurity: the case of lost laptops
Jump start your Application Security initiatives
Avoiding 7 common mistakes of IT security compliance
Securing your Microsoft Internet Information Services (MS IIS) web server
Win a Samsung C6625!
Is your cameraphone an oxymoron?
Windows 7, Bing and security: Mr Ballmer regrets
Sign up, sign up for The Register IT security newsletter