Feeds

Technorati knocks itself out. Again

Restart the dot.com Dead Pool

Combat fraud and increase customer satisfaction

Technorati, the comically inept search engine, has redesigned itself again - knocking itself out in the process.

The site was down when bloggers checked in yesterday.

More importantly, the latest redesign is a tacit admission that it's given up on its original mission - indexing the world's weblogs. Technorati now claims to present "zillions of photos, videos, blogs and more", and rather apologetically adds the rejoinder: "Some of them have to be good."

No. Why?

In practice, Technorati now returns only a tiny number of blogs - and prefers to offer thumbnails of digital images already tagged with a keyword. A technical challenge that does not exactly require the algorithmic prowess of a Donald Knuth.

So what was always a lousy blog search tool is now little more than a lousy image search tool - this is not going to worry Yahoo! or Google.

Call it a strategic retreat. The site has fought heroically to stem the Rise of the Machines, exemplified by tools like this, but lost. Who would have guessed?

Well, not the journalist pals of founder Dave Sifry, and A-list bloggers who gave Technorati oodles of back-scratching press when it launched in 2003. Hacks were as keen as Sifry to evangelise blogging, and instantly conferred guru status on him; here was a man with the numbers that mattered! Reports were invariably too kind to mention that Technorati rarely worked well, and often didn't work at all.

The moral of the story is hard to miss. Maybe ideological evangelism and engineering don't really mix. Evangelism and honest reporting certainly don't. ®

3 Big data security analytics techniques

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Batten down the hatches, Ubuntu 14.04 LTS due in TWO DAYS
Admins dab straining server brows in advance of Trusty Tahr's long-term support landing
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
Windows 8.1, which you probably haven't upgraded to yet, ALREADY OBSOLETE
Pre-Update versions of new Windows version will no longer support patches
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.