Feeds

Technorati knocks itself out. Again

Restart the dot.com Dead Pool

HP ProLiant Gen8: Integrated lifecycle automation

Technorati, the comically inept search engine, has redesigned itself again - knocking itself out in the process.

The site was down when bloggers checked in yesterday.

More importantly, the latest redesign is a tacit admission that it's given up on its original mission - indexing the world's weblogs. Technorati now claims to present "zillions of photos, videos, blogs and more", and rather apologetically adds the rejoinder: "Some of them have to be good."

No. Why?

In practice, Technorati now returns only a tiny number of blogs - and prefers to offer thumbnails of digital images already tagged with a keyword. A technical challenge that does not exactly require the algorithmic prowess of a Donald Knuth.

So what was always a lousy blog search tool is now little more than a lousy image search tool - this is not going to worry Yahoo! or Google.

Call it a strategic retreat. The site has fought heroically to stem the Rise of the Machines, exemplified by tools like this, but lost. Who would have guessed?

Well, not the journalist pals of founder Dave Sifry, and A-list bloggers who gave Technorati oodles of back-scratching press when it launched in 2003. Hacks were as keen as Sifry to evangelise blogging, and instantly conferred guru status on him; here was a man with the numbers that mattered! Reports were invariably too kind to mention that Technorati rarely worked well, and often didn't work at all.

The moral of the story is hard to miss. Maybe ideological evangelism and engineering don't really mix. Evangelism and honest reporting certainly don't. ®

Top three mobile application threats

More from The Register

next story
Apple fanbois SCREAM as update BRICKS their Macbook Airs
Ragegasm spills over as firmware upgrade kills machines
HIDDEN packet sniffer spy tech in MILLIONS of iPhones, iPads – expert
Don't panic though – Apple's backdoor is not wide open to all, guru tells us
NO MORE ALL CAPS and other pleasures of Visual Studio 14
Unpicking a packed preview that breaks down ASP.NET
Captain Kirk sets phaser to SLAUGHTER after trying new Facebook app
William Shatner less-than-impressed by Zuck's celebrity-only app
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Mozilla fixes CRITICAL security holes in Firefox, urges v31 upgrade
Misc memory hazards 'could be exploited' - and guess what, one's a Javascript vuln
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.