Feeds

Facebook taunts MySpace with open book policy

Social operating system

High performance access to file storage

Facebook, the mainstream media web darling du jour, has opened up its development platform to allow other firms to develop applications to run on top of the site, broadening the range of features available to users.

The news should allow the network's 23 million claimed monthly visitors to integrate their profile with other online services, which until now had competed with Facebook. It represents a challenge to the tight control that rival MySpace exerts over its network.

Social networking wunderkind and CEO Mark Zuckerberg announced the move at the Facebook F8 [geddit?] event in San Francisco yesterday, and invited an audience of developers to create new toys for Facebook Platform. He unleashed the following nonsense: "With this evolution of Facebook Platform, any developer worldwide can build full social applications on top of the social graph, inside of Facebook."

The announcement casts Facebook as a kind of social networking operating system, open to third parties. The policy is in contrast to Murdoch-owned MySpace, which has blocked outside embeddable features from popular photo-sharing dump PhotoBucket, among others, angering users. Zuckerberg said: "Until now, social networks have been closed platforms. Today, we're going to end that."

Facebook Platform contributors, who will include PhotoBucket, Microsoft, and the Washington Post, will build applications that users can add to their profile. A total of 85 new features were unveiled at F8. Developers will only be able to sell advertising on their Facebook homepage, not on the embedded applications.

As well as access to the Facebook API, which has been available since last summer, the site will offer developers a new markup language creatively dubbed Facebook Markup.

According to reports, the 750-strong audience of social networking acolytes at F8 lapped up the announcements. ®

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Half of Twitter's 'active users' are SILENT STALKERS
Nearly 50% have NEVER tweeted a word
Internet-of-stuff startup dumps NoSQL for ... SQL?
NoSQL taste great at first but lacks proper nutrients, says startup cloud whiz
IRS boss on XP migration: 'Classic fix the airplane while you're flying it attempt'
Plus: Condoleezza Rice at Dropbox 'maybe she can find ... weapons of mass destruction'
Ditch the sync, paddle in the Streem: Upstart offers syncless sharing
Upload, delete and carry on sharing afterwards?
New Facebook phone app allows you to stalk your mates
Nearby Friends feature goes live in a few weeks
Microsoft TIER SMEAR changes app prices whether devs ask or not
Some go up, some go down, Redmond goes silent
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.