Feeds

Facebook taunts MySpace with open book policy

Social operating system

The Power of One Infographic

Facebook, the mainstream media web darling du jour, has opened up its development platform to allow other firms to develop applications to run on top of the site, broadening the range of features available to users.

The news should allow the network's 23 million claimed monthly visitors to integrate their profile with other online services, which until now had competed with Facebook. It represents a challenge to the tight control that rival MySpace exerts over its network.

Social networking wunderkind and CEO Mark Zuckerberg announced the move at the Facebook F8 [geddit?] event in San Francisco yesterday, and invited an audience of developers to create new toys for Facebook Platform. He unleashed the following nonsense: "With this evolution of Facebook Platform, any developer worldwide can build full social applications on top of the social graph, inside of Facebook."

The announcement casts Facebook as a kind of social networking operating system, open to third parties. The policy is in contrast to Murdoch-owned MySpace, which has blocked outside embeddable features from popular photo-sharing dump PhotoBucket, among others, angering users. Zuckerberg said: "Until now, social networks have been closed platforms. Today, we're going to end that."

Facebook Platform contributors, who will include PhotoBucket, Microsoft, and the Washington Post, will build applications that users can add to their profile. A total of 85 new features were unveiled at F8. Developers will only be able to sell advertising on their Facebook homepage, not on the embedded applications.

As well as access to the Facebook API, which has been available since last summer, the site will offer developers a new markup language creatively dubbed Facebook Markup.

According to reports, the 750-strong audience of social networking acolytes at F8 lapped up the announcements. ®

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
That AMAZING Windows comeback: Wow – 0.5% growth in 2015
Whoooah, my face is going all floppy with the speed
Think Google Glass is creepy? Wait until it READS YOUR MIND
Startup penetrates the mind of Glassholes
Linux turns the crank on code for cars
Got a feel for your automobile
Google policy wonk patronises Brits over EU search biz probe
Downgrading rivals? Whetstone: 'I just don't think it's really true'
Victim of Tor-hidden revenge smut site sues Tor Project developers
But EFF lawyer says deep-web team 'no more liable' than web server makers
Chrome Remote Desktop adds Linux to supported OS list
Drive Debian from the confines of a Chromebook
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Eight steps to building an HP BladeSystem
Building your ideal BladeSystem infrastructure solution begins with eight simple steps, outlined in this whitepaper.
Securing Web Applications Made Simple and Scalable
Learn how automated security testing can provide a simple and scalable way to protect your web applications.
Build a Business Case: Developing Custom Apps
In this whitepaper learn how to maximize the value of custom applications by accelerating and simplifying their development.