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Apple CEO Steve Jobs has been trying to push former Vice President Al Gore to take another crack at the presidential race.

Jobs revealed his fruitless desires for his fellow Apple board member to don the cap of Commander in Chief within an expose of Gore in Time Magazine. However, one Academy Award and one Nobel Prize nomination after his unsuccessful attempt at the presidency, Gore has "fallen out of love with politics."

But even if — say — 96 per cent of Gore's heart has rebuffed politics, Jobs won't be foiled. After all, he's used to making a big fuss out of small percentages.

"We have dug ourselves into a 20-foot hole, and we need somebody who knows how to build a ladder. Al's the guy," Jobs told Time Magazine. "Like many others, I have tried my best to convince him. So far, no luck."

Jobs is sure the kind of man who would lead a boardroom committee to clear him of any wrongdoing in the Apple backdating scandal has the je ne sais quoi necessary to get the American vote* this time around.

"If he ran, there's no question in my mind that he would be elected," Steve Jobs said. "But I think there's a question in his mind, perhaps because the pain of the last election runs a lot deeper than he lets most of us see."

Or it could be the pay cut. In addition to sitting on the board of directors at Apple, Gore is currently a senior adviser at Google. He's the co-founder of cable network Current TV and chairman of Generation Investment Management, an investment fund with assents near $1bn. ®

*The electoral college vote, that is. Majority-smajbority.

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