Apple isn't tickled over an Ann Summers sex toy ad that mimics the company's iconic silhouette ipod campaign.

The ads picture the silhouette of a woman on bended knee with familiar white wires leading from ears, to peripheral, to — ah — down there. By the looks of things, she is very pleased with her purchase.

Like a grandmother banging on a bathroom door, demanding to know what you could possibly be doing in there that takes thirty five minutes, Apple is seeking to put a stop to such ribaldry.

Apple has released the cease and desist hounds, but NotW reports the stores aren't bowing to Apple's threats.

Apple has form here: last December it grumbled about iPod-driven sex toy the iBuzz being promoted with a silhouette image not dissimilar to one of its own iPod promos.

Ann Summers boss Jacqueline Gold told the publication: "Perhaps I can send them an iGasm to put a smile back on their faces!" ®

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