Salesforce.com gets that old SOA religion
Cosies up to Adobe, but doesn't get down with Google (yet)
There'll be a developer preview of the new SOA tools in the summer, with a full release due by the end of the year. SOA application deployment will need to wait until the full release. The service isn't limited to working with SOAP web services – and a demonstration showed just how easy it was to work with RSS feeds, using a support forum's feed contents to automatically fill out customer service forms.
Salesforce.com didn't limit the event to a keynote session. Three tracks of breakout sessions mixed details of the Apex platform with hints on marketing applications through Salesforce.com's services, before delving into the fine art of the enterprise mashup.
Reg Developer spent the afternoon in the enterprise mashup strand of breakouts. This was focused on mixing Salesforce.com with existing web services – both inside and outside your firewall.
One session covered Salesforce.com's Flex libraries, which port much of the service's existing AJAX controls to Flex's ActionScript. Sample code was shown running inside Salesforce.com HTML controls, as well as being hosted on an external site and embedded using an iframe.
Salesforce.com's first standalone developer event certainly appeared to be a success. The only real quibble was the lack of time for the breakouts – with so much to explore, three tracks and an afternoon weren't enough to get more than a snapshot of the service's capabilities. With an increasing amount of Salesforce.com's revenues coming from outside the US, it's also an event that needs to be run in many more places than Silicon Valley. ®