Feeds

Salesforce.com gets that old SOA religion

Cosies up to Adobe, but doesn't get down with Google (yet)

New hybrid storage solutions

The biggest news of the day was the announcement of Salesforce.com's SOA platform. While Salesforce.com presents its SOA solution as "making SOA as easy as building an Apex application", it's not the graphical service composer that some of the presentation slides implied. That's not to say that it's hard to use. WSDL service descriptions can be imported and used to automatically generate code stubs that can then be called from your Apex applications, treating them as packages. There's no need to build JavaScript SOAP handlers – the heavy lifting is handled by the platform. All you need to do is write Apex code that uses the new functions and methods generated from the WSDL.

There'll be a developer preview of the new SOA tools in the summer, with a full release due by the end of the year. SOA application deployment will need to wait until the full release. The service isn't limited to working with SOAP web services – and a demonstration showed just how easy it was to work with RSS feeds, using a support forum's feed contents to automatically fill out customer service forms.

Salesforce.com didn't limit the event to a keynote session. Three tracks of breakout sessions mixed details of the Apex platform with hints on marketing applications through Salesforce.com's services, before delving into the fine art of the enterprise mashup.

Reg Developer spent the afternoon in the enterprise mashup strand of breakouts. This was focused on mixing Salesforce.com with existing web services – both inside and outside your firewall.

One session covered Salesforce.com's Flex libraries, which port much of the service's existing AJAX controls to Flex's ActionScript. Sample code was shown running inside Salesforce.com HTML controls, as well as being hosted on an external site and embedded using an iframe.

Further sessions explored using Apex and AJAX to handle cross site applications, and introduced Salesforce.com's new JavaScript service proxy, which will allow mashups to work with data from multiple sites. The day was wrapped up with a look at how Salesforce.com applications can work with Google's GData APIs – a possible area for collaboration between the two web giants.

Salesforce.com's first standalone developer event certainly appeared to be a success. The only real quibble was the lack of time for the breakouts – with so much to explore, three tracks and an afternoon weren't enough to get more than a snapshot of the service's capabilities. With an increasing amount of Salesforce.com's revenues coming from outside the US, it's also an event that needs to be run in many more places than Silicon Valley. ®

Security for virtualized datacentres

More from The Register

next story
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.