Feeds

Salesforce.com gets that old SOA religion

Cosies up to Adobe, but doesn't get down with Google (yet)

Security for virtualized datacentres

The elephant in the room was one of the presenters at Salesforce.com's one day developer conference in Silicon Valley yesterday.

With rumours of an upcoming Google partnership sparking financial news, the company's CEO Marc Benioff joked that he wasn't going to talk about the rumours – though he did proceed to hint that there may be some truth in them.

Certainly, Google's presence could be felt throughout the event, with keynote demonstrations showing Salesforce.com's platform working with Google's APIs.

Most Salesforce.com events focus on the end user and the casual developer who wants to work with the software as service pioneer web forms. This one was different, and looked at some of the service's newer developer-centric features.

Describing the Salesforce.com platform as a "catalyst for change", Benioff walked through the history of the business, pointing out that the founding developers had delivered many of the infrastructure and platform services needed to run applications on demand before Salesforce.com's first contact management tool went public.

Benioff's keynote showed off several applications that had been built on the Salesforce.com AppExchange, and highlighted new features in the Apex development toolset (while hinting at further developer features that would be announced at the company's Dreamforce event in autumn).

If the Google relationship was off the table, Salesforce.com's growing links with Adobe were a big part of the keynote story. Adobe's chief software architect Kevin Lynch showed off Apollo and Flex, along with a set of Apollo applications that had been designed to work with Salesforce.com's APIs.

Lynch was typically enthusiastic about what he referred to as the "native integration of web applications with the desktop computer". Benioff agreed, and pointed out that "once you have a client, you need a server – and that's what Salesforce.com offers".

Part of the keynote, led by EVP Technology Parker Harris and VP developer relations Adam Gross showed off Apex and the Flex developer platform. They also gave some insight into Salesforce.com's own development processes, revealing that agile development methodologies - specifically a modified version of Scrum – are at the heart of how they build their platform.

Intelligent flash storage arrays

More from The Register

next story
PEAK APPLE: iOS 8 is least popular Cupertino mobile OS in all of HUMAN HISTORY
'Nerd release' finally staggers past 50 per cent adoption
Microsoft to bake Skype into IE, without plugins
Redmond thinks the Object Real-Time Communications API for WebRTC is ready to roll
Microsoft promises Windows 10 will mean two-factor auth for all
Sneak peek at security features Redmond's baking into new OS
Mozilla: Spidermonkey ATE Apple's JavaScriptCore, THRASHED Google V8
Moz man claims the win on rivals' own benchmarks
FTDI yanks chip-bricking driver from Windows Update, vows to fight on
Next driver to battle fake chips with 'non-invasive' methods
DEATH by PowerPoint: Microsoft warns of 0-day attack hidden in slides
Might put out patch in update, might chuck it out sooner
Ubuntu 14.10 tries pulling a Steve Ballmer on cloudy offerings
Oi, Windows, centOS and openSUSE – behave, we're all friends here
Was ist das? Eine neue Suse Linux Enterprise? Ausgezeichnet!
Version 12 first major-number Suse release since 2009
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.