Feeds

Mobile TV will reach 244 million by 2011, says report

Huge leap expected in 2009

Boost IT visibility and business value

TV enabled handsets will reach a staggering 244 million devices by 2011, according to a new report.

This is almost double the number previously forecast, and was reached by a detailed look into the likely mobile TV launch dates and the uptake rate expected in 55 countries.

Accumulated global mobile TV enabled handsets

The report was published in the US by Multimedia Research Group, but was written by Rethink Research Associates in the UK. It shows the rapid increase anticipated in handsets annually, with huge leaps during 2009 especially (see graph below), when 53 million broadcast TV enabled handsets are expected to ship.

Global mobile TV enabled handset deployments per year

"There are over 80 mobile TV trials all over the world and already there are a handful of services launched. The bulk of those trials are already committed to turn into genuine services, in some cases with a nationwide footprint, in other countries in limited regions," said report author Peter White, principal analyst at Rethink.

"This forecast is not including video services which are streamed over a cellular network, because that has largely been a slow burn business, due to its low screen resolution and the careful management it needs so that it doesn't interfere with voice. Most of these new handsets will deliver QVGA quality screens, where voices and lips are synchronised, where there is no shadowing on the screen, and where the resolution is good enough to watch for 30 minutes at a time and beyond," White said.

Initiatives in Japan and South Korea have been launched for some time using technologies which are largely unfavoured in the rest of the world, but last year Italy launched two DVB-H based services and now Qualcomm's MediaFLO is aggressively going after the US market with deals that take in Verizon Wireless and AT&T as resellers.

Around 80 pilots have been carried out globally and the trickle of current services will reach a torrent of some 50 to 60 services during 2009, led by developments in China and Asia Pacific, where the report says 105 million handsets will ship. It says this will be followed by strong showings in Western Europe and the US, which will ship 73 million and 40 million mobile TV capable handsets by 2011 respectively.

According to the report, service revenues from the global mobile TV market will exceed $24bn annually by 2011, with Western Europe likely to lead in revenue terms at over $10bn, followed by the USA and Canada at $7.7bn, and China and the Far East lagging at $5bn, despite higher usage levels. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Don't call it throttling: Ericsson 'priority' tech gives users their own slice of spectrum
Actually it's a nifty trick - at least you'll pay for what you get
UK fuzz want PINCODES on ALL mobile phones
Met Police calls for mandatory passwords on all new mobes
Three floats Jolla in Hong Kong: Says Sailfish is '3rd option'
Network throws hat into ring with Linux-powered handsets
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
Fifteen zero days found in hacker router comp romp
Four routers rooted in SOHOpelessly Broken challenge
EE: STILL Blighty's best mobe network, says 'Frappucino' Moore
Fresh round of network stats fisticuffs possibly on the cards here
New Sprint CEO says he will lower axe on staff – but prices come first
'Very disruptive' new rates to be revealed next week
US TV stations bowl sueball directly at FCC's spectrum mega-sale
Broadcasters upset about coverage and cost as they shift up and down the dials
Tech city types developing 'Google Glass for the blind' app
An app and service where other people 'see' for you
Canadian ISP Shaw falls over with 'routing' sickness
How sure are you of cloud computing now?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.