Feeds

Google and Salesforce.com, sitting in a tree

A little bird told the WSJ

Internet Security Threat Report 2014

The Wall Street Journal has a hunch that Salesforce.com and Google have plans to further team against mutual rival, Microsoft.

An anonymous source familiar with the deal told the paper a new pact is expected to be announced in the next few weeks.

The WSJ's inkling, however, runs disappointingly short of ink. The brief article didn't offer specifics on the proposed partnership, but suggested it would be along the lines of integrating Gmail with Salesforce.com's customer relationship management (CRM) software. Salesforce.com customers could use such a service to track their accounts.

The deal carries with our Vulcan logic; after all, Google is already holding hands with Salesforce.com.

For instance, Salesforce for Google Adwords allows Salesforce.com customers to more efficiently buy Google search terms for online advertising.

Both companies also share Microsoft as a rival. Google wants to chip away at the armor of Microsoft Office with its Google Apps online suite. Microsoft and Google have also been butting heads in the search, advertising and web email business.

Salesforce.com can see on the horizon the release of Microsoft's own hosted, on-demand customer relationship management service — expected to arrive some time in the third quarter of this year.

Meanwhile, Salesforce.com is beefing up its compatibility with outside offerings. It announced today an extension to its Apex programming language and framework, which will allow data to move between different applications.

Revealed at the company's developer conference, Salesforce SOA allows developers mash-up different applications through web protocols with custom-written code hosted and run by Salesforce.com. The company said the application would allow its business processes to incorporate other web services such as Oracle Financials, SAP Order Management and FedEx.

Apex and Salesforce SOA are expected to be available in December. ®

Intelligent flash storage arrays

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Managing SSL certificates with ease
The lack of operational efficiencies and compliance pitfalls associated with poor SSL certificate management, and how the right SSL certificate management tool can help.