Feeds

Google and Salesforce.com, sitting in a tree

A little bird told the WSJ

Remote control for virtualized desktops

The Wall Street Journal has a hunch that Salesforce.com and Google have plans to further team against mutual rival, Microsoft.

An anonymous source familiar with the deal told the paper a new pact is expected to be announced in the next few weeks.

The WSJ's inkling, however, runs disappointingly short of ink. The brief article didn't offer specifics on the proposed partnership, but suggested it would be along the lines of integrating Gmail with Salesforce.com's customer relationship management (CRM) software. Salesforce.com customers could use such a service to track their accounts.

The deal carries with our Vulcan logic; after all, Google is already holding hands with Salesforce.com.

For instance, Salesforce for Google Adwords allows Salesforce.com customers to more efficiently buy Google search terms for online advertising.

Both companies also share Microsoft as a rival. Google wants to chip away at the armor of Microsoft Office with its Google Apps online suite. Microsoft and Google have also been butting heads in the search, advertising and web email business.

Salesforce.com can see on the horizon the release of Microsoft's own hosted, on-demand customer relationship management service — expected to arrive some time in the third quarter of this year.

Meanwhile, Salesforce.com is beefing up its compatibility with outside offerings. It announced today an extension to its Apex programming language and framework, which will allow data to move between different applications.

Revealed at the company's developer conference, Salesforce SOA allows developers mash-up different applications through web protocols with custom-written code hosted and run by Salesforce.com. The company said the application would allow its business processes to incorporate other web services such as Oracle Financials, SAP Order Management and FedEx.

Apex and Salesforce SOA are expected to be available in December. ®

Remote control for virtualized desktops

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.