Feeds

WPP, AOL buy into the race for online ad spend

On your marks, get set...

5 things you didn’t know about cloud backup

Real-world advertising and marketing agency WPP has dipped a fairly big toe into the murky world of online ads with the $649m acquisition of 24/7 Real Media.

According to reports, Microsoft had been considering putting down a billion dollar offer for the company, which analysts had valued at about $600m.

The deal illustrates the growing importance of the online sector to traditional advertising firms. Spend on online ads is expected to stay ahead of the rest of the industry over the next year. Inevitably, the lure of the cash and the global reach it offers is attracting some of the biggest brands in advertising and online services: witness Google's $3bn-ish DoubleClick acquisition last month.

WPP CEO Martin Sorrell said: "Our clients and therefore our industry are becoming more technology driven. 24/7 Real Media significantly enhances our capabilities, technological resources, and talent, as well as adding to our geographic coverage and our measurable skills."

Meanwhile, AOL has ponied up an undisclosed sum for a controlling stake in Frankfurt-based ad serving firm Adtech. AOL says the firm will operate as an independent and majority controlled subsidiary of its advertising.com division.

Randy Falco, chairman and CEO of AOL, said in a statement: "Our acquisition of ADTECH builds on [our momentum in the advertising space] by providing AOL with a next-generation ad-serving platform, letting us deepen our relationships with publishers in Europe and the US and provide them a more complete set of solutions." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
China: You, Microsoft. Office-Windows 'compatibility'. You have 20 days to explain
Told to cough up more details as antitrust probe goes deeper
Windows 7 settles as Windows XP use finally starts to slip … a bit
And at the back of the field, Windows 8.1 is sprinting away from Windows 8
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?