Feeds

Tandberg touts VXA to Euro channels

Fighting over the tape drive crumbs?

Combat fraud and increase customer satisfaction

The market for tape drives may be declining, but that doesn't mean it's dead or unprofitable, declared Tandberg Data as it launched a European version of the VXA Alliance, its vehicle for convincing resellers to adopt the ex-Exabyte VXA tape format.

Tandberg corporate marketeer Marije Stijnen claimed that a reduced emphasis on mid-range tape from other vendors makes it a good time to push VXA autoloaders.

"We think what's happening in the market - with Quantum no longer developing DLT, and HP apparently having problems getting the next-generation DAT to the right cost point because it needs two heads for backwards compatibility - makes it a good time to promote VXA. This is still a huge market," she said.

The question is how much investment a declining market can justify, suggested IDC research director Ian Allison. "I wonder what sort of return they're expecting," he said. "Low-end tape volumes are dropping, and the midrange action is mostly around LTO."

Stijnen countered: "We just announced our LTO-4 drives, and we have RDX too for people who want disk-to-disk backup, but there's a lot of customers who still want entry-level tape automation." She added that a VXA-320 Packetloader, capable of holding 10 cartridges and therefore 3.2TB, sells for around $2,300 (£1,165).

"Awareness of backup has grown recently, so we hope to convert small businesses who've not done much backup before, or maybe were struggling with single drives. Tandberg Data is 100 per cent channel, so what we want to do is roadshows across Europe to introduce resellers to VXA."

The founders of the VXA Alliance were Tandberg, which is the only source of VXA drives, and four VXA media manufacturers - Imation, Panasonic, Sony and TDK (although these are now down to three). Other members include Adaptec, backup software developers CA, EMC-Dantz and Symantec, and distributors Ingram Micro and TechData.

Stijnen said that while Exabyte had a strong channel in the US, its sales in Europe were mostly through its drive OEMs, which include Apple, Fujitsu-Siemens, and IBM.

Tandberg, which bought Exabyte last year, is currently developing the fourth generation of VXA. It says this will double the speed and capacity of today's VXA-320, which stores 160MB per cartridge - 320MB with data compression - and transfers uncompressed data at 12MB/s.

VXA's big selling point, according to the manufacturer, is that it writes data as packets rather than tracks, and uses a four-level Reed-Solomon error correction code. Tandberg claims this increases its speed and reliability, and makes restoring a backup much more likely to succeed. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
Cisco reps flog Whiptail's Invicta arrays against EMC and Pure
Storage reseller report reveals who's selling what
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.