Feeds

Project Hybrid: Dell's transformation begins

Hunting the Butterfly Effect

Combat fraud and increase customer satisfaction

Dell now hints with muscularity around its future data center plans. We give you Project Hybrid.

Company executives, most notably CEO Michael Dell, have spent the last few weeks positing the notion that Dell will revamp its server and storage hardware. On Thursday, Dell added the faintest touch of concrete detail to these suggestions, describing "Project Hybrid" as "the first step in Dell's plans to radically change the business computing industry." If you're still perplexed, we have only so much to offer.

Speaking at a press conference in San Francisco, CTO Kevin Kettler and server chief Jay Parker told reporters that Dell will release a new line of servers in the second half of the year that place special emphasis on power consumption and virtualization. The only actual product presented to back up these plans was a prototype blade system, which we wrote about earlier this year.

The blade box, as predicted, can hold two rows of eight servers and includes networking and I/O functions at the back of the chassis. Those of you familiar with HP's c-Class blade chassis will also be familiar with Dell's so far unnamed system. The two boxes appear near identical from the outside. Dell declined to provide any specifications on the blade unit at this time.

Part of Project Hybrid will apparently appear in the blade server. But, again, we have no idea what the parts are, since Dell would not say.

We tried our best to comprehend Project Hybrid as presented, and here's what we're thinking.

Dell looks set to ship a number of low power server SKUs – systems that sound similar to what Rackable makes today and what Intel has hand-crafted to appease Google. You can think of low-power components, DDR2 in place of FB-DIMMs and half-height servers. As we understand it, Dell tried to buy Rackable at close to $40 per share but was denied. So, now it'll make thin, low-power systems on its own.

In addition, Dell plans to ship servers with low-level and high-level virtualization software. Will Dell build this software or buy it from, say, VMware or a start-up?

"It could be a little of both overtime," Parker told us.

Clear?

Shot of the new Dell blade and Jay Parker

Parker meets new blade

Today, you can go to Dell's web site and use pull down menus to select all the pieces of a high performance computing cluster. Dell wants to extend that model to the virtualization market, Parker said.

"You will see unique software capabilities – embedded in some cases," he said, adding that Phase I of Project Hybrid will be all about "ease of deployment and ease of management."

"It can take customers moving from physical to virtual today hours, days and even months in some cases. We will be able to cut the deployment of virtual machines to minutes. Those are capabilities that do not exist today in the marketplace."

Well, in fact, they do exist from a wide range of software vendors. Parker, however, seems to mean that no Tier 1 server seller has tied virtualization to servers in the mysterious manner that Dell plans.

On top of all this, Project Hybrid will also make use of Dell's services arm. But then you knew that was coming.

3 Big data security analytics techniques

Next page: Dell Rhetoric 2.0

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
AMD's 'Seattle' 64-bit ARM server chips now sampling, set to launch in late 2014
But they won't appear in SeaMicro Fabric Compute Systems anytime soon
Brit boffins use TARDIS to re-route data flows through time and space
'Traffic Assignment and Retiming Dynamics with Inherent Stability' algo can save ISPs big bucks
Microsoft's Nadella: SQL Server 2014 means we're all about data
Adds new big data tools in quest for 'ambient intelligence'
prev story

Whitepapers

Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.