Feeds

Microsoft satisfaction rates slip

Vista and Office-weary

The essential guide to IT transformation

Microsoft's satisfaction rating among the American public slipped in the first three months of 2007 - during which it launched Windows Vista and Office 2007.

The American Consumer Satisfaction Index (ACSI), compiled by the University of Michigan, saw Microsoft's score slip four per cent to 70, compared to the same quarter last year, out of a possible top score of 100.

According to ACSI, Microsoft was level with the rest of the software industry in consumer satisfaction levels a year ago, when it debuted on the index: now it's behind. The index surveyed 80,000 consumers, sampling 200 companies in 40 industries.

Chris Fornell, a University of Michigan professor and director of the ACSI, reportedly said a backlash among jaded consumers to Microsoft's launch hype could be one reason for the slip.

On the plus side, Microsoft's score puts it among other major corporate brands. Interestingly, though, coffee franchise Starbucks increased 1.3 per cent to 78, by doing little more than giving consumers more coffee. Full ACSI findings can be found here

The essential guide to IT transformation

More from The Register

next story
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
China: You, Microsoft. Office-Windows 'compatibility'. You have 20 days to explain
Told to cough up more details as antitrust probe goes deeper
Linux turns 23 and Linus Torvalds celebrates as only he can
No, not with swearing, but by controlling the release cycle
Scratched PC-dispatch patch patched, hatched in batch rematch
Windows security update fixed after triggering blue screens (and screams) of death
This is how I set about making a fortune with my own startup
Would you leave your well-paid job to chase your dream?
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.