Microsoft satisfaction rates slip
Vista and Office-weary
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Microsoft's satisfaction rating among the American public slipped in the first three months of 2007 - during which it launched Windows Vista and Office 2007.
The American Consumer Satisfaction Index (ACSI), compiled by the University of Michigan, saw Microsoft's score slip four per cent to 70, compared to the same quarter last year, out of a possible top score of 100.
According to ACSI, Microsoft was level with the rest of the software industry in consumer satisfaction levels a year ago, when it debuted on the index: now it's behind. The index surveyed 80,000 consumers, sampling 200 companies in 40 industries.
Chris Fornell, a University of Michigan professor and director of the ACSI, reportedly said a backlash among jaded consumers to Microsoft's launch hype could be one reason for the slip.
On the plus side, Microsoft's score puts it among other major corporate brands. Interestingly, though, coffee franchise Starbucks increased 1.3 per cent to 78, by doing little more than giving consumers more coffee. Full ACSI findings can be found here.®
COMMENTS
Small sample size
Okay, we have a listing of 2006, and a listing of 2007. That's it. And then there's Microsoft, and everyone else. That's it. As much as I want shaudenfraude regarding Vista et al, this is way too limited a result to make any actual heads or tails of it.
"All Others"? Did someone phone this in? No mention of hardware manufacturers? What about IBM? Adobe? Apple? Logitech? Blizzard? EA? Sony? Sun? Dell? HP? RealNetworks? AOL, even? For all we know, the computer industry as a whole did much worse than MS, save for everyone and their iPods raising up that "All Others". Doubtful, but still, two points does not a curve make.
Also: I think Microsoft does outsource the peripherals. I can't find any proof of this, however, but I do remember some note about the Xbox being the first device they designed and made in-house.
Copycraps
If the hangups in copying and deleting in Vista are as severe as some are reporting, we may see negative numbers in M$' near future...
Pushing users over the thrashing threshold is an M$ specialty.
they managed as much as 70?
They need to work a lot harder at marketing Vista.
If their claims of success were accurate, given that the average user home machine is probably a couple of years behind current entry level, they'd probably be lucky to manage a 50, given the complaint's I'm hearing all over the place about how much fun it is on current-generation workstations.
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