Feeds

Lancom targets UK with high-end Wi-Fi

ELSA heir wears its Made in Germany tag proudly

Designing a Defense for Mobile Applications

German networking company Lancom Systems has opened up in the UK with the aim of recruiting up to 50 resellers by the end of the year, and has already signed up TechstoreUK as a distributor.

Lancom was founded five years ago out of the ruins of ELSA and specialises in developing high-end Wi-Fi, VoIP, and VPN systems, plus internet access gateways.

Somewhat unusually in these offshoring days, not only does it do its R&D in Germany, but it manufactures in Europe as well.

"Our founders bought the network routing and wireless LAN side of ELSA in 2002. Wireless is still probably the biggest part of Lancom," said UK country manager Ian Holt.

"Manufacturing and shipping are all outsourced, but assembly is still in Germany. We don't build huge volumes, so it's practicable to do it in Europe. It also gives us strong control over component supply. When you outsource to China you can get a more relaxed attitude to components, and then you can have problems down the line."

Holt said Lancom's pitch is that its network gear isn't the cheapest, but it's more secure, scalable, manageable, and better engineered than the others. Its customers include AOL, BMW, Deutsche Telekom, Deutsche Post, Mazda, and ThyssenKrupp.

"The brand is well established in Germany - we did €20m sales there last year, it's the majority of our business," he said. "The founders expect the company to make a profit every year, but it's privately financed, so it's run for the long term not the short term.

"It's not commodity prices, but you have to look at what you get in the box - we include a lot that otherwise you'd pay for. Our products come with free tools that are the equal of £1,000 SNMP management tools."

Lancom already has a few customers in the UK, including Cheltenham Ladies College, Holt noted.

"Cheltenham Ladies College has around 100 access points, the network is very manageable and secure - you can't do that with a commodity wireless box," he said.

"Our sell depends on the reseller's engineers finding it has functionality that exceeds most others but is easy to use. We can get a great deal out of one box, for example 802.11a/b/g, 802.11i, LEPS, 25 VPN tunnels, a 96Mbit/s router/firewall, SIP, a PBX, POTS - we have central site routers too, with up to 1,000 VPN tunnels."

However, although Lancom claims that its focus on development means it can do new technology faster than its rivals, it does not yet have 802.11n products.

Holt argued this was justified caution. "It is very important in wireless to be standards-based," he said. "The shape of it is clear, but 11n is not ratified yet and we don't feel it's appropriate to market it until it's ratified." ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.