Feeds

IntelliContact hit by rebranding madness

You are the 'i' in iContact

The Power of One eBook: Top reasons to choose HP BladeSystem

LogoWatch It may be a "leading on-demand email marketing service", but that hasn't afforded IntelliContact immunity from infection by rebranding madness.

The IntelliContact and iContact logos

As you can see, 5 June is the big day for IntelliContact iContact, and this redefinition on the company's brand frontage paradigm is accompanyed by trademark Strategy Boutique guff whiffing strongly of joss-sticks. The blurb explains:

You Are the "i"

The "i" within iContact represents not us, but you. It represents a human communicating - while utilising online software to communicate easily. We will be giving the "i" personality and life and holding customer contests to design the "i" that best represents you. Just imagine YouTube videos with intergalactic battles among the many various "i" characters!

Ahem. There's more: the breathless iContact blog contains a link to a Word document which expands on the thinking behind the logo. Readers are advised not to read the file in one go unless they have had the necessary innoculations, and we accordingly offer the unprotected a couple of selected highlights:

The two arching communication lines are used to represent all channels of online communication in a single iconic symbol.

A slight reflection is used in the logo under the "i" character to allow for the slogan to be centered underneath the word "Contact" and to add an element of modernity and association with web 2.0 brands.

And in case you reckon this nonsense would have iContact customers choking on their coffee, think again. As one emotional commentator puts it: "This sounds beautiful to me. There's much power in simplicity and clarity, isn't there..." ®

Bootnote

Thanks to Jason Paul Kazarian for the tip-off.

Reducing security risks from open source software

More from The Register

next story
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Accused! Yahoo! exec! SUES! her! accuser!, says! sex! harassment! never! happened!
Allegations were for 'financial gain', countersuit claims
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.