Feeds
75%

Seagate FreeAgent Pro 750GB external hard drive

As capacious as an elephant's scrotum - and as visually appealing?

Internet Security Threat Report 2014

Review You can go too far to be consumer friendly. Making a device straightforward to set up and get running with some clear, simple guidance is all very well, but it's easy to overdo it and come across chirpy and brainless. Seagate has come perilously close with its FreeAgent Pro external hard drive.

Seagate FreeAgent Pro 750GB external hard drive

Seagate clearly believes ordinary folk are scared of storage, even though external drives have never been easier to connect and use. So, opening the FreeAgent Pro's box reveals not only the most basic of set-up guides - reassuringly headlined, in large, friendly letters, "This won't take long" - but all the cables and adaptors come in little grey bags each sealed with a yellow sticker marked "Hello".

Every page of the set-up instructions includes the time Seagate expects you to take with each stage, claiming you'll be done in 1 minute 51 seconds. Or not - as it says on the back: "Times may vary depending on exactly how excited you are about using your new FreeAgent Pro data mover."

Heck, even Mac packaging isn't this smug.

And let me repeat those last few words. "Data mover." Even the phrase 'hard drive' might prove unfathomable for poor old Colin, the Confused Consumer.

But the worse is yet to come: the FreeAgent's design. Again, in a bid to stress that storage products are as relevant to consumers as they are to office drones, Seagate has come up with a look that's miles from the grey blocks of yore. The drive's encased in black plastic moulded to look like brushed metal and banded with translucent orange plastic that lights up when you connect the power supply. It's also eminently scratchable as I found after taking it home one evening.

Black and orange can go together, but here the illumination resembles nothing so much as the sickly glow you get from sodium street lamps.

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.