Feeds

Green issues overlooked in IT procurement, survey says

Green evangelism not translating into action

Secure remote control for conventional and virtual desktops

Most large companies ignore environmental issues when buying IT solutions, according to research.

While 85 per cent of IT buyers say green factors are important in planning IT operations, only 25 per cent have written green criteria into their puchasing processes.

The findings from Forrester Research are based on a survey of 124 IT operations and procurement professionals in North America and Europe.

Technology vendors such as Advanced Micro Devices, Cisco, Dell, EMC, Hewlett-Packard, IBM, Intel, and Sun Microsystems are investing heavily in green initiatives such as energy-efficient servers, data centre power and cooling solutions, cleaner manufacturing, and device recycling programs. But Forrester's research found that the market is not buying green.

Forrester senior vice president Christopher Mines said: "We heard two reasons why green matters: efficiency and corporate responsibility. Most IT decision-makers told us that a green purchase would only happen in the context of cost reduction. These are hard-headed, ROI-driven business decisions."

One chief technology officer at a manufacturing company told Forrester, "We would do green because it makes business sense, not because it's green. It would have to show cost savings."

Forrester found that IT buyers want to hear more about vendors' efforts to design and market more environmentally responsible products and services. Only 15 per cent of the IT professionals surveyed said they have a high level of awareness of vendors' green initiatives, and most said they were hearing little or nothing from top-tier vendors about green solutions. Most respondents said they expected green to impact their purchasing decisions in the future.

"Technology marketers today will find increasingly receptive audiences for green evangelism," said Mines. "Slowly, that receptivity will translate into action on the part of enterprise IT organisations."

Copyright © 2007, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Secure remote control for conventional and virtual desktops

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
Kaspersky backpedals on 'done nothing wrong, nothing to fear' blather
Founder (and internet passport fan) now says privacy is precious
TROLL SLAYER Google grabs $1.3 MEEELLION in patent counter-suit
Chocolate Factory hits back at firm for suing customers
Facebook, Google and Instagram 'worse than drugs' says Miley Cyrus
Italian boffins agree with popette's theory that haters are the real wrecking balls
BBC: We're going to slip CODING into kids' TV
Pureed-carrot-in-ice cream C++ surprise
Twitter: La la la, we have not heard of any NUDE JLaw, Upton SELFIES
If there are any on our site it is not our fault as we are not a PUBLISHER
Sit tight, fanbois. Apple's '$400' wearable release slips into early 2015
Sources: time to put in plenty of clock-watching for' iWatch
Facebook to let stalkers unearth buried posts with mobe search
Prepare to HAUNT your pal's back catalogue
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.