Feeds

Green issues overlooked in IT procurement, survey says

Green evangelism not translating into action

Build a business case: developing custom apps

Most large companies ignore environmental issues when buying IT solutions, according to research.

While 85 per cent of IT buyers say green factors are important in planning IT operations, only 25 per cent have written green criteria into their puchasing processes.

The findings from Forrester Research are based on a survey of 124 IT operations and procurement professionals in North America and Europe.

Technology vendors such as Advanced Micro Devices, Cisco, Dell, EMC, Hewlett-Packard, IBM, Intel, and Sun Microsystems are investing heavily in green initiatives such as energy-efficient servers, data centre power and cooling solutions, cleaner manufacturing, and device recycling programs. But Forrester's research found that the market is not buying green.

Forrester senior vice president Christopher Mines said: "We heard two reasons why green matters: efficiency and corporate responsibility. Most IT decision-makers told us that a green purchase would only happen in the context of cost reduction. These are hard-headed, ROI-driven business decisions."

One chief technology officer at a manufacturing company told Forrester, "We would do green because it makes business sense, not because it's green. It would have to show cost savings."

Forrester found that IT buyers want to hear more about vendors' efforts to design and market more environmentally responsible products and services. Only 15 per cent of the IT professionals surveyed said they have a high level of awareness of vendors' green initiatives, and most said they were hearing little or nothing from top-tier vendors about green solutions. Most respondents said they expected green to impact their purchasing decisions in the future.

"Technology marketers today will find increasingly receptive audiences for green evangelism," said Mines. "Slowly, that receptivity will translate into action on the part of enterprise IT organisations."

Copyright © 2007, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Gartner critical capabilities for enterprise endpoint backup

More from The Register

next story
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Online tat bazaar eBay coughs to YET ANOTHER outage
Web-based flea market struck dumb by size and scale of fail
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.