Feeds

Green issues overlooked in IT procurement, survey says

Green evangelism not translating into action

Top 5 reasons to deploy VMware with Tegile

Most large companies ignore environmental issues when buying IT solutions, according to research.

While 85 per cent of IT buyers say green factors are important in planning IT operations, only 25 per cent have written green criteria into their puchasing processes.

The findings from Forrester Research are based on a survey of 124 IT operations and procurement professionals in North America and Europe.

Technology vendors such as Advanced Micro Devices, Cisco, Dell, EMC, Hewlett-Packard, IBM, Intel, and Sun Microsystems are investing heavily in green initiatives such as energy-efficient servers, data centre power and cooling solutions, cleaner manufacturing, and device recycling programs. But Forrester's research found that the market is not buying green.

Forrester senior vice president Christopher Mines said: "We heard two reasons why green matters: efficiency and corporate responsibility. Most IT decision-makers told us that a green purchase would only happen in the context of cost reduction. These are hard-headed, ROI-driven business decisions."

One chief technology officer at a manufacturing company told Forrester, "We would do green because it makes business sense, not because it's green. It would have to show cost savings."

Forrester found that IT buyers want to hear more about vendors' efforts to design and market more environmentally responsible products and services. Only 15 per cent of the IT professionals surveyed said they have a high level of awareness of vendors' green initiatives, and most said they were hearing little or nothing from top-tier vendors about green solutions. Most respondents said they expected green to impact their purchasing decisions in the future.

"Technology marketers today will find increasingly receptive audiences for green evangelism," said Mines. "Slowly, that receptivity will translate into action on the part of enterprise IT organisations."

Copyright © 2007, OUT-LAW.com

OUT-LAW.COM is part of international law firm Pinsent Masons.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Big Content outs piracy hotbeds: São Paulo, Beijing ... TORONTO?
MPAA calls Canadians a bunch of bootlegging movie thieves
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.