Feeds

Amazon.com snaps up Dpreview.com

Digital photography site joins ecommerce giant

Designing a Defense for Mobile Applications

Ecommerce behemoth Amazon.com went shopping itself on Monday with the acquisition of UK-based digital photography review site dpreview.com for an undisclosed amount.

Dpreview.com, founded in 1998 by Phil Askey, offers unbiased, technical reviews of digital cameras and accessories alongside discussion forums, buyers' guides, a product comparison database and industry news.

Amazon liked the site so much it decided to buy it. "Dpreview.com is by far the most authoritative source anywhere for straight talk about new digital cameras," the auction giant's founder and chief exec Jeff Bezos said. "We at Amazon.com have been their fans for a long time."

Amazon.com already publishes customer-submitted reviews for all its products. Buying a digital camera is a different purchasing proposition from buying a CD or book. By buying Dpreview.com, Amazon will be able to offer professional advice and reviews of digital photography kit while keeping them on its site.

Dpreview.com will continue to run as a stand-alone operation based in London. Dpreview.com founder Askey said the acquisition by Amazon will make it easier to find the time and resources needed to improve existing features on the site, such as its discussion forums.

"One of the difficulties of operating dpreview.com independently has been the balance between producing content and delivering new site features," he said. ®

The smart choice: opportunity from uncertainty

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
Airbus promises Wi-Fi – yay – and 3D movies (meh) in new A330
If the person in front reclines their seat, this could get interesting
UK Parliament rubber-stamps EMERGENCY data grab 'n' keep bill
Just 49 MPs oppose Drip's rushed timetable
Want to beat Verizon's slow Netflix? Get a VPN
Exec finds stream speed climbs when smuggled out
Samsung threatens to cut ties with supplier over child labour allegations
Vows to uphold 'zero tolerance' policy on underage workers
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.