The Register® — Biting the hand that feeds IT

New, New Labour gets new logo and website

Blimey, that was quick

Free whitepaper – Blade learning lab and technical community

Anyone wondering why it took Tony Blair so long to fall on his sword has the answer this morning. He was waiting for Gordon's marketing boutique to okay the shiny new logo.

Visitors to the Labour Party website this morning will see a purple rose and Labour logo. New Labour it seems is New no longer. The red has gone and so has the "newLabour, newBritain" strapline.

The home page leads with a stirring picture of Tony Blair and John Prescott walking into the sunset with links to both their resignation letters. It's almost as if someone within the Labour Party had been waiting and planning for this very moment.

Meanwhile, the Tories' website is now mostly green, and WebCameron, the leader's personal page, is a pleasing purple.

The Google cache of old New Labour is here, and here is the new Labour website. ®

Free whitepaper – Dell PowerEdge M1000e blade server

Don’t Miss

DustbinDirty, dirty PCs: The X-rated picture guide

Ventblockers Horror beyond human imagination

SC09Top 500 supers - rise of the Linux quad-cores

SC09 Jaguar munches Roadrunner

Ubuntu teaser Early adopters bloodied by Ubuntu's Karmic Koala

Smooth Windows upgrade it ain't

Sign up, sign up for The Register IT security newsletter

Narrowcasting for the email classes