Feeds

Sony Ericsson waxes lyrical over 'nature-inspired' handset

It's alive with energy. Apparently

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

Inspired by its "design team's love for the materials and colours found in the natural world", purple prose merchant and occasional phone supplier Sony Ericsson has thrust a new, gold-coloured slider, the S500, on the unsuspecting American phone-buying public.

Sony Ericsson 'Spring Yellow' S500

That said, the S500 is a quad-band GSM/GPRS/EDGE handset, so it will happily connect to networks almost anywhere in the world. Take care when you're crossing the time zones, though - it might get confused. Touting the phone's Sony Ericsson purred about the way the S500's "ever-changing themes and illuminations that change as day turns to night". But what if day never turns to night?

Well, "you set the in-phone themes and external light effects to change when you want - with the seasons... or when the weekend begins". This feature is so important, Sony Ericsson's fluff writers mention it no less than three times in the same press releases.

What else can we glean about the S500? Well, it's "alive with energy", apparently.

It also has Bluetooth 2.0 and a two-megapixel camera. It's 14mm thick and boasts "hidden illumination". Which means you can't see it, unless Sony Ericsson's dictionary has a different definition of the word 'hidden' than the rest of us are accustomed to.

Sony Ericsson 'Mysterious Green' S500Sony Ericsson 'Mysterious Green' S500

One final thing. I said the S500 was gold-coloured, but I lied: it's "spring yellow". The florally flavoured phone is also available in "mysterious green". Personally, I'm holding out for "strangely brown".

Due to go on sale in the US in Q3, the S500 is aimed at folk "who want to celebrate their individuality and express themselves through their choice of phone". The sort of people who have the complete Desperate Housewives on DVD, then...

the hardware widow
The Hardware Widow is hitched to a geek who thinks he knows more about technology than she does...

The Hardware Widow on...

Moto's empurpled imperial RAZR
Nokia's artful threesome
Motorola teases Hong Kong girls with gilt-y pleasures
Philips' Swarovski-encrusted earphones
Samsung's Ultra Edition Part Deux
Asus' lacquer'n'leather luxury laptop

Using blade systems to cut costs and sharpen efficiencies

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
prev story

Whitepapers

Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Build a business case: developing custom apps
Learn how to maximize the value of custom applications by accelerating and simplifying their development.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.