Feeds

Dell reinvents the cardboard box

R&D team now eying glue

Top three mobile application threats

Dell will revitalize its server business by, er, shifting fewer boxes.

The strategy may seem counterintuitive until you realize that we're quite literally talking about boxes - those cardboard things that go around the servers. Dell today revealed - a liberal use of the word - project Multipack. This initiative - still liberal - will see Dell pack large numbers of systems in fewer boxes, helping it save on costs and cardboard consumption.

Photo comparing the old Dell boxes with the new. The new system comes in about 25 per cent smaller.

10 old boxen (left) versus 16 1U systems (right) in the new boxen

Customers can now receive up to four 1U systems or 10 blades in a single box. Each of the special Multipack boxes has a built-in corrugated pallet, removing the need for a wooden one. In addition, Dell will only send out one set of product manuals and CDs per box under the Multipack agenda.

All told, Dell thinks this plan will result in 2,000 tons of cardboard savings per year. It will also cut back on 1,000 tons of wood pallets, 300 tons of paper, 80 tons of polyethylene and 40 tons of plastic. Before you hit send on that e-mail, these estimates come from Paper Calculator.org.

A less sophisticated publication would first take a shot at Dell's limited research and development budget and then make a joke about how many Dell PhDs it takes to make a bigger box. We're above such puerile humor.

Multipack, in fact, seems beyond practical, and Dell might as well get the pat on the back it deserves for saving some money, while cutting back on waste.

So far, Multipack only applies to the PowerEdge 1950, PowerEdge 860, PowerEdge SC1435 and PowerEdge 1955 servers.

You won't find the Multipack option on Dell's web site.

The reasoning "is that most any customer ordering multiple servers at one time either already has an account lead or could get one, and the packaging would be part of the total solution we are offering the customer," according to a spokesman.

Dell's sales staff have already been training in the way of the big box. ®

High performance access to file storage

More from The Register

next story
This time it's 'Personal': new Office 365 sub covers just two devices
Redmond also brings Office into Google's back yard
Kingston DataTraveler MicroDuo: Turn your phone into a 72GB beast
USB-usiness in the front, micro-USB party in the back
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Inside the Hekaton: SQL Server 2014's database engine deconstructed
Nadella's database sqares the circle of cheap memory vs speed
BOFH: Oh DO tell us what you think. *CLICK*
$%%&amp Oh dear, we've been cut *CLICK* Well hello *CLICK* You're breaking up...
Just what could be inside Dropbox's new 'Home For Life'?
Biz apps, messaging, photos, email, more storage – sorry, did you think there would be cake?
IT bods: How long does it take YOU to train up on new tech?
I'll leave my arrays to do the hard work, if you don't mind
Amazon reveals its Google-killing 'R3' server instances
A mega-memory instance that never forgets
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.