Feeds

Dell reinvents the cardboard box

R&D team now eying glue

Remote control for virtualized desktops

Dell will revitalize its server business by, er, shifting fewer boxes.

The strategy may seem counterintuitive until you realize that we're quite literally talking about boxes - those cardboard things that go around the servers. Dell today revealed - a liberal use of the word - project Multipack. This initiative - still liberal - will see Dell pack large numbers of systems in fewer boxes, helping it save on costs and cardboard consumption.

Photo comparing the old Dell boxes with the new. The new system comes in about 25 per cent smaller.

10 old boxen (left) versus 16 1U systems (right) in the new boxen

Customers can now receive up to four 1U systems or 10 blades in a single box. Each of the special Multipack boxes has a built-in corrugated pallet, removing the need for a wooden one. In addition, Dell will only send out one set of product manuals and CDs per box under the Multipack agenda.

All told, Dell thinks this plan will result in 2,000 tons of cardboard savings per year. It will also cut back on 1,000 tons of wood pallets, 300 tons of paper, 80 tons of polyethylene and 40 tons of plastic. Before you hit send on that e-mail, these estimates come from Paper Calculator.org.

A less sophisticated publication would first take a shot at Dell's limited research and development budget and then make a joke about how many Dell PhDs it takes to make a bigger box. We're above such puerile humor.

Multipack, in fact, seems beyond practical, and Dell might as well get the pat on the back it deserves for saving some money, while cutting back on waste.

So far, Multipack only applies to the PowerEdge 1950, PowerEdge 860, PowerEdge SC1435 and PowerEdge 1955 servers.

You won't find the Multipack option on Dell's web site.

The reasoning "is that most any customer ordering multiple servers at one time either already has an account lead or could get one, and the packaging would be part of the total solution we are offering the customer," according to a spokesman.

Dell's sales staff have already been training in the way of the big box. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
IBM, backing away from hardware? NEVER!
Don't be so sure, so-surers
Hey - who wants 4.8 TERABYTES almost AS FAST AS MEMORY?
China's Memblaze says they've got it in PCIe. Yow
Microsoft brings the CLOUD that GOES ON FOREVER
Sky's the limit with unrestricted space in the cloud
This time it's SO REAL: Overcoming the open-source orgasm myth with TODO
If the web giants need it to work, hey, maybe it'll work
'ANYTHING BUT STABLE' Netflix suffers BIG Europe-wide outage
Friday night LIVE? Nope. The only thing streaming are tears down my face
Google roolz! Nest buys Revolv, KILLS new sales of home hub
Take my temperature, I'm feeling a little bit dizzy
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?