Feeds

Dell reinvents the cardboard box

R&D team now eying glue

Build a business case: developing custom apps

Dell will revitalize its server business by, er, shifting fewer boxes.

The strategy may seem counterintuitive until you realize that we're quite literally talking about boxes - those cardboard things that go around the servers. Dell today revealed - a liberal use of the word - project Multipack. This initiative - still liberal - will see Dell pack large numbers of systems in fewer boxes, helping it save on costs and cardboard consumption.

Photo comparing the old Dell boxes with the new. The new system comes in about 25 per cent smaller.

10 old boxen (left) versus 16 1U systems (right) in the new boxen

Customers can now receive up to four 1U systems or 10 blades in a single box. Each of the special Multipack boxes has a built-in corrugated pallet, removing the need for a wooden one. In addition, Dell will only send out one set of product manuals and CDs per box under the Multipack agenda.

All told, Dell thinks this plan will result in 2,000 tons of cardboard savings per year. It will also cut back on 1,000 tons of wood pallets, 300 tons of paper, 80 tons of polyethylene and 40 tons of plastic. Before you hit send on that e-mail, these estimates come from Paper Calculator.org.

A less sophisticated publication would first take a shot at Dell's limited research and development budget and then make a joke about how many Dell PhDs it takes to make a bigger box. We're above such puerile humor.

Multipack, in fact, seems beyond practical, and Dell might as well get the pat on the back it deserves for saving some money, while cutting back on waste.

So far, Multipack only applies to the PowerEdge 1950, PowerEdge 860, PowerEdge SC1435 and PowerEdge 1955 servers.

You won't find the Multipack option on Dell's web site.

The reasoning "is that most any customer ordering multiple servers at one time either already has an account lead or could get one, and the packaging would be part of the total solution we are offering the customer," according to a spokesman.

Dell's sales staff have already been training in the way of the big box. ®

Build a business case: developing custom apps

More from The Register

next story
Sysadmin Day 2014: Quick, there's still time to get the beers in
He walked over the broken glass, killed the thugs... and er... reconnected the cables*
Auntie remains MYSTIFIED by that weekend BBC iPlayer and website outage
Still doing 'forensics' on the caching layer – Beeb digi wonk
Microsoft says 'weird things' can happen during Windows Server 2003 migrations
Fix coming for bug that makes Kerberos croak when you run two domain controllers
Cisco says network virtualisation won't pay off everywhere
Another sign of strain in the Borg/VMware relationship?
VVOL update: Are any vendors NOT leaping into bed with VMware?
It's not yet been released but everyone thinks it's the dog's danglies
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Backing up Big Data
Solving backup challenges and “protect everything from everywhere,” as we move into the era of big data management and the adoption of BYOD.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.