Mobile phones no longer used for calls
Too mundane for 21st century
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Mobile phone call volumes have dropped for the first time in 10 years, according to the annual JD Power survey.
The survey, of nearly 3,000 UK mobile phone users, found that pre-paid customers are making an average of 10 calls a week, falling from 14 last year. Contract customers average 27, down from 35 in 2006, but those customers are now sending 46 text messages every week, up from 32.
A lot of this is down to the wider adoption of text messaging for communications - once the preserve of the youth, people of all ages are now learning to abuse the English language in pursuit of squeezing meaning into 160 characters.
More worrying for the network operators is the amount customers are saving by using text. A pre-pay customer is now spending an average of £12.35 per month, down from £19.29 last year, and even contract customers have seen a 20 per cent drop in their bill (from £40.44 to £32.45).
Among pre-paid customers, those with O2 are spending the most, averaging £13.95 every month, while Virgin customers are only spending £10.90. Orange has the most spendthrift contract customers, averaging £37 a month, while Virgin is again the home of the cost-conscious at £26.50.
Despite falling incomes, the networks are still desperate to reduce churn rates. Forty-six per cent of contract customers have received some form of bribe for their loyalty, generally handset upgrades for those with contracts, and free credit for the pre-paid.
The survey notes that modern handsets offer such a range of entertainment there's little time to make phone calls - users are busy playing games, watching videos, and checking on their eBay auctions. ®
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COMMENTS
Not Value For Money!!
People don't use their mobile for calls because its simply too expensive compared to a landline. Yes companies offer talk plans providing you agree to stay with them 18 months in some cases but its STILL expensive...
The cost of a mobile call does not reflect anywhere near the cost for an operator to provide that call even with termination charges etc
Even a text at 10-12p is expensive, when it costs the company coppers to actually send the message. Its just another example of RIP OFF BRITAIN!
But the thing is if we are daft enough to pay excessive prices its our own fault, We must enjoy being bled dry.
Ain't texting long winded
It must be me, then!
Think about it - a text exchange of half a dozen texts will cost each user, whereas you can probably say everything you need to in a 30 second call - costing much less!
As I said - it must be me!
It's the time of year
It had to happen, given the time of year many people, and organisations, are catching colds but this one was most definitely pre-ordained. As the effeciency improved, and the number of companies increased it was bound to happen that competition would raise it's welcome head and boot the Dinosaurs into touch. The worst one could say about any company is that it behaved like a nationalised company, that is precisely what BT/GPO of blessed (?) mamory did. Perhaps there might be some who deplore that but it is a fact of life that if you give the punters what they want your cup will be filled to overflowing. Until another comes along the Primrose path with better offers you will prosper, this is what life is all about.
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