Feeds

Intel consigns Cornish town to oblivion

Panic in Penryn at Google search relegation

Internet Security Threat Report 2014

You know things are bad when something's value is predicated by its standing in the Google search rankings, but that's exactly what's happening down at the Cornish town of Penryn - apparently consigned to oblivion by Intel's chip of the same name.

This is Cornwall explains: "A week ago, typing Penryn into the Google search engine...would have immediately brought up information about the Cornish town in the top position. But now Penryn is slipping down the ratings as hordes of computer users around the world click on to find out more information about the new range of Intel computer processors."

Oh dear. Kevin Pickup, big cheese down at i-webmarketing, "a Cornish company which helps firms optimise their search engine position", explained the possible apocalyptic implications of the cyber-relegation: "This is going to be a huge problem for Penryn businesses. Although the chip isn't even on the market yet, there's already a huge buzz. Web pages relating to the Intel Penryn are starting to displace local businesses in the search results.

"As people who search the internet rarely look past the first couple of pages of results, the Cornish websites will effectively disappear from search engines."

Of course, Intel will rename Penryn (the chip) in due course, but that could come too late for Penryn (the town). Pickup continued: "Even if they announce a new name, it will take up to a year for it to come off the placements. Businesses need to look at their keywords and maybe change a few things."

Intel has moved quickly to assure Penrynians that they will not be forced to shut up shop and move to a more Google-prominent location. The UK's Intel marketing manager Chris Hogg offered: "It's just a codename that we're using - we have no plans whatsoever to use it as a brand. Once we start using the official product name, people will quickly stop using the codename. Cornwall is one of my favourite holiday destinations and I think Penryn is a delightful town." ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Will.i.am gets CUFFED as he announces his new wristjob, the PULS
It's got four KILOWATTS of something, apparently
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
Jaguar Sportbrake: The chicken tikka masala of van-sized posh cars
Indian-owned Jag's latest offering curries favour with us
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Here's your chance to buy an ancient, working APPLE ONE
Warning: Likely to cost a lot even for a Mac
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.