Feeds

Apple pledges green glasnost

But eco-activists still not satisfied

High performance access to file storage

Apple has pledged to be more open about the steps it's taking to become more environmentally responsible. But despite the company's claim to be greener than the likes of Dell, HP and Lenovo, its eco nemesis, Greenpeace, wasn't entirely satisfied with the move.

Admitting that Apple hasn't done enough to let its stakeholders know about its eco strategy, CEO Steve Jobs, in an open letter to employees, customers, shareholders and activists, said the company would now be more open about such matters in future.

As a taster, Jobs provided a list of all the noxious chemicals the company has already eliminated from its products - in some cases in advance of legislation - and provided a timetable for the removal of toxic substances the company has yet to rid its products of.

So polyvinyl chloride, brominated flame retardants, arsenic will be out by the end of 2008. Lead is already out, a victim of Apple's move to remove CRTs from its monitor line-up. Cadmium, hexavalent chromium and decabromodiphenyl ether went out when Apple products met the standards set down by Europe's Reduction of Hazardous Substance (RoHS) regulations, which came into force in July 2006. The limits determine the make-up of all Apple's products, Jobs claimed, not just those destined to be sold in Europe.

All good stuff, Greenpeace said soon after Jobs' missive was published. But it took the Mac maker to task over its US-centric recycling policy: Apple will take back kit in the States, it noted, but hasn't pledged to do the same elsewhere.

Greenpeace has in the past particularly singled out Apple as a computer company with weak eco credentials, largely because of the Mac maker's non-corporate image - even though the company's products are no worse than any of its less cool rivals.

High performance access to file storage

More from The Register

next story
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Video games make you NASTY AND VIOLENT
Especially if you are bad at them and keep losing
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Nvidia gamers hit trifecta with driver, optimizer, and mobile upgrades
Li'l Shield moves up to Android 4.4.2 KitKat, GameStream comes to notebooks
Gimme a high S5: Samsung Galaxy S5 puts substance over style
Biometrics and kid-friendly mode in back-to-basics blockbuster
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.