Feeds

AMD picks Phenom, axes Athlon as high-end handle?

Uninspiring

Reducing security risks from open source software

It's time to wave farewell to AMD's Athlon brand and welcome in its place... er... Phenom. According to online reports, that's what AMD is going to start calling its high-end desktop chips.

The idea is that the name implies phenomenal performance, we guess, but f'nom doesn't work for us - it's too easy to glance at and read it as fee-nom. We don't know what fee AMD paid for this nom, but we don't feel it got value for money.

According to the DailyTech story that revealed the new name, AMD will be introducing the brand during the coming weeks as it prepares the ground for the introduction of its 'Agena' and 'Kuma' HyperTransport 3 processors in Q3.

Dual-core chips will ship as the Phenom X2 line, while quad-cores will be labelled Phenom X4.

Taking a leaf out of arch-rival Intel's book, AMD will also introduce a revised model numbering scheme that adds a power consumption rating to the performance indicator value its used before. The "energy efficient" (45W) versions of AMD's 65nm 'Brisbane' Athlon 64 X2 processor will be labelled BE-2300, BE-2350 and BE-2400, clocked at 1.9GHz, 2.1GHz and 2.3GHz, respectively, the site claims.

Their single-core Sempron equivalents, codenamed 'Sparta', will run from LE-1100 to LE-1300.

Hints that AMD was planning to revise its model number scheme first appeared back in December 2006.

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.