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back to article DoubleClick redefines the rainbow paradigm

Google's recently-acquired adserving tentacle DoubleClick has pulled off a bit of a rebranding coup in completely redefining the rainbow paradigm for its reworked logo. DoubleClick's new logo According to GoogleClick's president (international) Ben Regensburger, the company is pretty excited about its new corporate identity " …

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  1. Anonymous Coward
    Anonymous Coward

    Snot

    Of all the redesigned logos that The Register has featured recently, this is the snottiest. I wonder what kind of deadline pressure, budget limitation, poor management, philosophical dispute etc forced the designer to create something so ugly?

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  2. Anonymous Coward
    Anonymous Coward

    All the rebranding in the world....

    ....will not entice me to remove the null zonefiles for doubleclick.net and associated domains from my nameserver configuration. When I search for information on the 'Net I want to find that information without having to go through a barrage of advertisements before getting to it, regardless of the colours on the logo of the company serving up the ads.

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  3. Anonymous Coward
    Anonymous Coward

    Out of "site", out of mind

    Agreed. Spyware is still spyware and intrusive adware is still just as intrusive no matter what the logo of the company that presents it. Which most sensible viewers aren't going to see anyway, because they will have had the sense to block access to well-known spyware sites.

    And, as a matter of interest, can anybody even remember what the old doubleclick logo looked like?

    No, I thought not. And if doubleclick has done such a bad job of promoting even its *own* image for all those years, why do they try to pretend its a good way for everybody *else* to spend their money?

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  4. Lee Staniforth

    Blackadder

    Edmund: Percy, what is that on the front of your tunic?

    Percy: Ah! 'tis a brooch, My Lord -- a brooch cunningly fashioned from pure green.

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  5. Anonymous Coward
    Anonymous Coward

    Looks like the Greenbee logo

    http://www.greenbee.com/webapp/wcs/stores/servlet/PVSAboutUsView?langId=-1&storeId=10001&catalogId=10051

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  6. wtfux nothx

    New mastercard logo

    New proposed mastercard logo.

    http://img248.imageshack.us/img248/9585/ballsaretouchingmastercdi4.jpg

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  7. Ian McNee

    Is it just me (grumpy old fart)...

    ...or does this confirm everyone else's prejudices that most senior management have little idea what matters in the real world around them and they will gush over whatever w*nk marketing t*ssers push under their noses?

    Now I have a problem though: who's first against the wall come the revolution - the marketing dept. or the senior management team? The kind of dilemma I fondly look forward to having...*sigh*

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  8. Anonymous Coward
    Anonymous Coward

    Colour nonsense

    My last company went through a "rebranding", replacing their light blue and orange colour scheme with a grey and dark blue one. I forget the reason for the dark blue, but the grey was supposed to signify the company's use of IT.

    I took great pleasure in informing the Corporate Communications wonk that, strictly speaking, beige is the colour of IT, that grey was more properly associated with accountancy and lacklustre management, and that perhaps he should do his research properly and stop spouting such bollocks.

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  9. Nick Pettefar

    BT

    I (sort of) work for BT.

    Enough said?

    Nick

    Swindon (A town seriously in need of good marketing.)

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