Feeds

Yahoo! buys! ad! exchange!

Right Media joins the club

Secure remote control for conventional and virtual desktops

Yahoo! has bought Right Media - the online ad exchange it bought a stake in last October.

Yahoo! is paying $680m for the remaining 80 per cent of Right Media - made up of half shares and half cash.

Terry Semel, CEO of Yahoo!, said in his "blog": "Right Media connects the various online ad players (advertisers, publishers, ad networks) in an open and efficient way. Its marketplace provides a world where non-guaranteed inventory is bought and sold without barriers - an entirely free flow of information." Semel said the deal would help improve the company's Panama ad network.

Right Media CEO Michael Walrath said in his "blog": "It's important to reiterate publicly that the acquisition will in no way afford Yahoo! any unfair advantage in the Exchange. A level playing field is one of the foundations of the Exchange and its success - it remains level. The fact that the Right Media Exchange will operate as an independent division of Yahoo! ensures this."

Right Media runs an exchange for ad agencies to buy advertising inventory. It claims to offer a more transparent way for advertisers and publishers to deal with their ad inventory - because inventory is auctioned you can see who is paying for what. In February the company claimed to have traded 566 billion page impressions in the previous six months.

Semel's blog is here, and Right Media's website is here. ®

Internet Security Threat Report 2014

More from The Register

next story
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
You stupid BRICK! PCs running Avast AV can't handle Windows fixes
Fix issued, fingers pointed, forums in flames
Microsoft: Your Linux Docker containers are now OURS to command
New tool lets admins wrangle Linux apps from Windows
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
Facebook, working on Facebook at Work, works on Facebook. At Work
You don't want your cat or drunk pics at the office
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Getting ahead of the compliance curve
Learn about new services that make it easy to discover and manage certificates across the enterprise and how to get ahead of the compliance curve.