Original URL: http://www.theregister.co.uk/2007/04/25/tesco_offer/
Tesco punts anti-Tesco diatribe
Buy Tescopoly and save 20%!
Posted in Bootnotes, 25th April 2007 08:49 GMT
Free whitepaper – Reshaping IT
Those among you who fret at the inexorable rise of the supermarket leviathan - whose tentacles threaten to choke the life out of traditional town centres while sucking profit from poverty-striken suppliers and crushing rivals with irresistable two-for-one-while-stocks-last deals - are directed to Andrew Simms' book Tescopoly: How One Shop Came Out on Top and Why it Matters.
Here's a summary:
The book shows how the supermarkets - and Tesco in particular - have brought: Banality - homogenized high streets full of clone stores; Ghost towns - superstores have drained the life from our town centres and communities; a Supermarket State - this new commercial nanny state that knows more about you than you think; profits from poverty - shelves full of global plunder, produced for a pittance; and global food domination - as the superstores expand overseas.
Sounds good. If you fancy a copy of Tescopoly and simply don't have time to nip down to the local bookshop, why not buy it online [1]?:
[2]
Yup, you even get 20 per cent off down at Tesco, without having to leave the comfort of your PC.
While many among will probably be thinking that Tesco has made a terrible error here in stocking what is a direct attack on its methodology, there is an alternative analysis: Tesco is so confident of its position that it does not feel the need to indulge in the sort of childish behaviour which recently saw British Airways edit Richard Branson [3] from inflight versions of Casino Royale because, let's face it, it would rather make its fleet available to al-Qaeda kamikaze pilots than give publicity to Virgin Airlines. ®
Bootnote
Ta very much to Seamus O'Brien for the e-commerce heads-up.