giving away a free copy of Fast Food Nation with every Happy Meal, then.

Got to give Credit where its due. I don't like Tesco's, but as you say at least the are not playing the childish games that BA are playing, and if they had refused to stock this book we would have been non the wiser.

The traditional town center: the place where you get overcharged for anything that they happen to have in stock if you have managed to find somewhere to park!

Tesco has succeeded because it is the best at what it does.