Feeds

Strategy Boutiques brainstorm to 50th birthday

Whalesong and joss-sticks all round

Next gen security for virtualised datacentres

We here at Vulture Central would like to wish a very happy birthday today to all you Strategy Boutiques out there doing so much to redefine the world's brand frontage paradigms and evolve the value proposition your clients represent to their constituents.

Indeed, it was today in 1957 that Chemical and Engineering News first proposed the use of the word "brainstorming" as "group-oriented, uninhibited thinking - a problem-oriented 'bull session'" - although we don't think the magazine quite realised how accurate the description "bull session" would become to describe the kind of PowerPoint and whalesong-driven synergistic insanity where nose-Ajax-crazed ying-yang realignment executives discuss the implications on the corporate feng-shui of kicking a product-set deep dive over the fence and seeing if the neighbour throws it back before taking it offline to the nearest wine bar.

But hold on a minute...

According to a bit more digging, Strategy Boutiques were actually born in 1938, when Alex Osborn of (you guessed it) advertising agency Batten, Barton, Durstine and Osborn developed the concept of "the brainstorm session, or group brainstorming".

In 1955, Business Week gave its stamp of approval, describing brainstorming as "free-wheeling sessions that encourage wild ideas but prohibit any evaluation or discussion until the session is over".

The etymologists among you will, of course, wish to point out that the original meaning of brainstorm was "a sudden, violent disturbance of the mind" - with which thought we'll leave the Strategy Boutiques to hoover up some Bolivian marching powder, pop the lid on a chilled continental lager and celebrate an undefined number of years solutionising sweet spots and incubating mission-critical users. ®

Boost IT visibility and business value

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
No, thank you. I will not code for the Caliphate
Some assignments, even the Bongster decline must
Fast And Furious 6 cammer thrown in slammer for nearly three years
Man jailed for dodgy cinema recording of Hollywood movie
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Barnes & Noble: Swallow a Samsung Nook tablet, please ... pretty please
Novelslab finally on sale with ($199 - $20) price tag
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?