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Applications opens back office door

Decoupling for ERP

arrow pointing up is decoupling its signature CRM service from the hosted platform, taking it into ERP territory by running more of its customers' businesses.

The Software as a Service (SaaS) provider today unveils Platform Edition, giving users the ability to install and customize downloaded applications from AppExchange while dispensing with the familiar hosted Customer Relationship Management (CRM) elements of its service.

Users will instead continue to use the underlying hosting platform with the shared common data model, security architecture, interface, version tracking, and meta-data-based application development model provided by's Apex programming language and framework.

The change is designed to cater to users outside's traditional sales and marketing base, in HR, project management and recruitment who don't need CRM features such as forecasting and lead management. The project management section of AppExchange is the fastest growing category of AppExchange, according to's Ariel Kelman, senior director of platform product marketing .

The company has been criticized for providing "only" CRM rather than a complete platform of integrated business applications. The new service was developed in response to customers, especially in financial services, who were interested in tailoring for recruitment. is pitching this latest derivation of its service at departments that want the ease-of-use and development provided by consumer-facing internet properties, like Google, while helping IT departments avoid buying more servers because hosting is provided. believes its Apex programming language, due for release later this year, will simplify development. Platform Edition is priced $50 per user each month to new and existing customers on's Enterprise Edition service, which features the platform and ability to run up to 10 AppExchange applications, 25 custom tabs and 200 custom objects. Platform Unlimited Edition is priced $100 per user per month and features the underlying platform with more than 2,000 customer objects, development sandbox, premier support and mobile capabilities. ®

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