Feeds

Gordon Ramsay mashes up small businesses for BT

'F*ck off 2.0'

Secure remote control for conventional and virtual desktops

BT has fingered marathon-running potty mouth Gordon "b*llocks, a*se, sh*t" Ramsay as the ideal Michelin-starred gourmet to extol the virtues of social networking to Britain's small business owners.

The tediously sweary gastronome will front a TV advertising campaign in which he'll endure a series of gut-busting computer-related scrapes, all aimed at convincing small businesses to stick to what they do best, and pay BT to do their IT.

In one promo, Ramsay struggles to set up his computer, while his kitchen catches fire in the background.

The groundbreaking marketing move comes ahead of the launch later this week of BT's business to business social networking platform Tradespace. It's live now in trial form. BT's hoping to charge some users £15 per month for extra services, like Skype-style click-to-call.

As with any social networking venture, Tradespace's success is entirely dependent on the users it manages to attract. BT says the plan is for small businesses to have a go-to "showcase" for their own products and services, and the products and services they need.

IBM and Cisco have latterly made moves in business social networking, but are aiming their guns at bigger corporates with white label platforms. And they don't have a craggy chef on board. ®

Build a business case: developing custom apps

More from The Register

next story
Video of US journalist 'beheading' pulled from social media
Yanked footage featured British-accented attacker and US journo James Foley
Kate Bush: Don't make me HAVE CONTACT with your iPHONE
Can't face sea of wobbling fondle implements. What happened to lighters, eh?
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
Ballmer leaves Microsoft board to spend more time with his b-balls
From Clippy to Clippers: Hi, I see you're running an NBA team now ...
Amazon takes swipe at PayPal, Square with card reader for mobes
Etailer plans to undercut rivals with low transaction fee offer
Microsoft exits climate denier lobby group
ALEC will have to do without Redmond, it seems
Assange™: Hey world, I'M STILL HERE, ignore that Snowden guy
Press conference: ME ME ME ME ME ME ME (cont'd pg 94)
Call of Duty daddy considers launching own movie studio
Activision Blizzard might like quality control of a CoD film
US regulators OK sale of IBM's x86 server biz to Lenovo
Now all that remains is for gov't offices to ban the boxes
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Rethinking backup and recovery in the modern data center
Combining intelligence, operational analytics, and automation to enable efficient, data-driven IT organizations using the HP ABR approach.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.