Feeds

Gordon Ramsay mashes up small businesses for BT

'F*ck off 2.0'

Security for virtualized datacentres

BT has fingered marathon-running potty mouth Gordon "b*llocks, a*se, sh*t" Ramsay as the ideal Michelin-starred gourmet to extol the virtues of social networking to Britain's small business owners.

The tediously sweary gastronome will front a TV advertising campaign in which he'll endure a series of gut-busting computer-related scrapes, all aimed at convincing small businesses to stick to what they do best, and pay BT to do their IT.

In one promo, Ramsay struggles to set up his computer, while his kitchen catches fire in the background.

The groundbreaking marketing move comes ahead of the launch later this week of BT's business to business social networking platform Tradespace. It's live now in trial form. BT's hoping to charge some users £15 per month for extra services, like Skype-style click-to-call.

As with any social networking venture, Tradespace's success is entirely dependent on the users it manages to attract. BT says the plan is for small businesses to have a go-to "showcase" for their own products and services, and the products and services they need.

IBM and Cisco have latterly made moves in business social networking, but are aiming their guns at bigger corporates with white label platforms. And they don't have a craggy chef on board. ®

Internet Security Threat Report 2014

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Lawyers mobilise angry mob against Apple over alleged 2011 Macbook Pro crapness
We suffered 'random bouts of graphical distortion' - fanbois
Just don't blame Bono! Apple iTunes music sales PLUMMET
Cupertino revenue hit by cheapo downloads, says report
US court SHUTS DOWN 'scammers posing as Microsoft, Facebook support staff'
Netizens allegedly duped into paying for bogus tech advice
Feds seek potential 'second Snowden' gov doc leaker – report
Hang on, Ed wasn't here when we compiled THIS document
Verizon bankrolls tech news site, bans tech's biggest stories
No agenda here. Just don't ever mention Net neutrality or spying, ok?
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Mitigating web security risk with SSL certificates
Web-based systems are essential tools for running business processes and delivering services to customers.