Feeds

O2 offers incentives to end phone upgrade insanity

Keep your old handset and gain call credits

Securing Web Applications Made Simple and Scalable

UK mobile phone network O2 is to pay customers not to upgrade their handsets - a move that turns the usual approach to phone sales on its head - all in the name of going green.

O2 said today it will give customers £95 call credit and donate £10 to the Energy Saving Trust (EST) charity if they agree to keep their current handset for at least a year longer. Punters can also opt for £100 credit, but no money will go to the EST.

New customers who just buy a SIM to use in their old handset will trigger a £5 donation to the EST. Anyone who signs up for the O2 Energy Saver deal will get a new contract. These options will be offered to punters from 28 April.

O2 claimed its goal was to reduce the amount of carbon emitted into the atmosphere by not only manufacturing new handsets but also distributing them to carriers, to shops and on to consumers.

Still, given the weight phone makers put behind the regular, four-times-a-year introduction of new handsets, it's hard to see O2's efforts, commendable though they may be, having any real effect on carbon reduction. Still, you've got to start somewhere, we suppose.

The money going to the EST will be used to build up a fund which, from June 2007, will be used to award grants to communities keen to implement carbon-reduction schemes of their own.

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Microsoft unsheathes cheap Android-killer: Behold, the Lumia 530
Say it with us: I'm King of the Landfill-ill-ill-ill
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.