Feeds

Why the world has lost interest in IPTV services

Is it feasible to deliver TV-quality video over IP?

Eight steps to building an HP BladeSystem

Another prominent IPTVer told us at last year's IBC conference: "We don't want to deliver content to a PC, because when you do that and it goes wrong, your help desk ends up being a generalised PC help desk."

So here we had a long-term, multi-decade, member of the IPTV community, gleeful at NOT creating a service for two screens, instead of applying innovation to support them both.

If you think about his statement, it's plain wrong. When people use a PC they either have technical support, or develop technical support skills of their own. They either expect service to be self initiated, and self troubleshot, or they have someone standing by who understands PC architectures. They are a okay with a "beta" culture.

Joost, for instance, has an FAQ of reasons why you can't get a picture, and long detailed explanations of how to go about overcoming the various delivery hurdles. There is quite simply no help desk phone number. The same goes for Jalipo and BabelGum.

That IPTV executive was making the mistake of thinking that all video, even new forms of video that no one has pre-set expectations for, should all have the same level of support that IPTV has brought to the table. IPTV has had to fight tooth and claw with satellite and cable, and in order to do that, support has been one of the key fighting skills to differentiate service levels.

Also, the investment for a high quality IPTV service is vast, on both sides. A new MPLS enabled network needs to be built, new IP DSLAMS need to be installed, new middleware needs to be put on new set tops and all of this needs to be paid for before a single person watches TV. In the home someone goes out and buys a $5,000 HD ready flat Plasma or LCD TV screen as well as committing to the $100 a month plus that a basic triple play set up will cost.

For web TV, someone goes to a website and clicks on a box and video streams straight at him, or at worst he or she pays for a cheap monthly subscription before getting streaming video access. So children no longer need to ask for a TV in their bedroom, because they have a PC there already on which to do their homework and if it's internet connected, it can be turned into a TV.

It is this lack of cost and breadth of choice that attracts everyone to web video. And it's the reason why internet video advertising, mostly seen while viewing internet video services, is growing at over 100 per cent per annum, while IPTV is lucky in any given territory to eke out a 20 per cent Compound Annual Growth Rate from a very small base.

While the three worlds of pay TV, internet video, and mobile TV could travel along separately, with each person taking what they want from each of them, we don't think this will remain the status quo long term. Because where someone wanted all three classes of services, they would have to spend too much money paying for the same content over and over again, and too much time separately managing them.

The Power of One Brief: Top reasons to choose HP BladeSystem

More from The Register

next story
GoTenna: How does this 'magic' work?
An ideal product if you believe the Earth is flat
Google Nest, ARM, Samsung pull out Thread to strangle ZigBee
But there's a flaw in Google's IP-based IoT system
Orange spent weekend spamming customers with TXTs
Zero, not infinity, is the Magic Number customers want
US freemium mobile network eyes up Europe
FreedomPop touts 'free' calls, texts and data
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
'Two-speed internet' storm turns FCC.gov into zero-speed website
Deadline for comments on net neutrality shake-up extended to Friday
NBN Co execs: No FTTN product until 2015
Faster? Not yet. Cheaper? No data
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.